Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
When you believe in the power of engagement and connection, there are tremendous opportunities for success on social.
That’s why Maverick Content Studio founder Eric Gray says it’s time marketers learn valuable lessons from creators and start making simpler, more compelling content.
Creator-style content is not only easy to make, but unlike some content that brings in big numbers chased by CEOs, it fosters a deeper audience connection. Eric shares how entrepreneurs are creating simple yet effective videos, and tells us why social pros should fight their fears and showcase their personalities.
And here’s some more good news… you can start today. Eric says action beats perfection. If you have a phone and a ring light, you’re good to go!
In This Episode:
2:33 – What Eric has been doing since leaving Universal Parks & Resorts
4:12 – Eric’s take on current events in social
8:16 – Why social first is a good marketing tactic
15:33 – Creating compelling content has never been easier
16:34 – Should you test ideas with influencers?
18:33 – The best practices brands should leverage from creators
22:02 – Why action beats perfection on social
26:12 – Eric’s impact on social at Universal Parks & Resorts
29:50 – Discussing Radical Content
32:14 – Eric’s Final Two
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Eric on LinkedIn
Follow Eric on Twitter/X
Visit the Maverick Content Studio website
Find out more about Radical Content
Eric’s previous appearance:
How Universal Parks & Resorts Creates In-Park Social Moments (2022)
Visit SocialPros.com for more insights from your favorite social media marketers.
How Government Can Use Funny to Win In Social
How Sam's Club Uses Social Listening to Serve Member Desires
How Sam's Club Quadrupled Down on Social Care
How Sam's Club Creates Community With Social Media
How Social Media Powers the Sam's Club Brand
How Sam's Club Grew Social Media by 2400%
How to Become a Human Social Media Swiss Army Knife
Why Your Social Should Focus on Current Customers
How Social Media Fuels Your Cumulative Advantage
Why Pinterest Is The Secret Powerhouse Of Social Media
Real-world Lessons About How to Keep Your Social Fresh
How Employee Social Content Powers The Best Place To Work In The World
Where Does Clubhouse Fit in Your Social Media Plan?
Is Social Media Still a Force For Good In The World?
How Hollywood Story Lessons Can Improve Your Social and Your Life
How Google Uses Social Media to Enchant Developers Globally
Why You Might Be Thinking About Influencer Marketing All Wrong
The Human Traits of Social Media Leaders
How Diversify Social Media Creates More Opportunities for BIPOC
How Walmart Empowers Local Store Associates to Win in Social Media
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour