Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
When you believe in the power of engagement and connection, there are tremendous opportunities for success on social.
That’s why Maverick Content Studio founder Eric Gray says it’s time marketers learn valuable lessons from creators and start making simpler, more compelling content.
Creator-style content is not only easy to make, but unlike some content that brings in big numbers chased by CEOs, it fosters a deeper audience connection. Eric shares how entrepreneurs are creating simple yet effective videos, and tells us why social pros should fight their fears and showcase their personalities.
And here’s some more good news… you can start today. Eric says action beats perfection. If you have a phone and a ring light, you’re good to go!
In This Episode:
2:33 – What Eric has been doing since leaving Universal Parks & Resorts
4:12 – Eric’s take on current events in social
8:16 – Why social first is a good marketing tactic
15:33 – Creating compelling content has never been easier
16:34 – Should you test ideas with influencers?
18:33 – The best practices brands should leverage from creators
22:02 – Why action beats perfection on social
26:12 – Eric’s impact on social at Universal Parks & Resorts
29:50 – Discussing Radical Content
32:14 – Eric’s Final Two
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Eric on LinkedIn
Follow Eric on Twitter/X
Visit the Maverick Content Studio website
Find out more about Radical Content
Eric’s previous appearance:
How Universal Parks & Resorts Creates In-Park Social Moments (2022)
Visit SocialPros.com for more insights from your favorite social media marketers.
How Golin Goes All-in on Breaking New Social Ground
Jay Baer on Why Now Is the Time to Win
See How Creativity Flies High with Songfinch
How to Elevate and Empower Your Social Team
Why Cashing In on Social Is Easier Than You Think
Why Every Brand Should Follow in Lululemon’s Social Footsteps
How Quality Content Consistently Pays Off
Clutch Gets Crazy-Transparent about Working with Creators
How Beyond Identity Delights B2B Audiences
How Community, Creation and Culture Fuel Canva's Social
Hootsuite’s Social Media Trends 2023
Behind the Social Pros Scenes with Leanna Pham
Greatest Hits: How AI Impacts Social Media
How DoctorJonPaul Became a Trailblazing Creator
How Cassie Petrey Turns Rockstars into Social Pros
How Vidyard Generates Leads with LOLs
Top Social Pros Moments from 2022
Happy Holidays from Social Pros
We Trust Chris Penn’s Insights on Why Private Social Is a Must-Do
How to Weather Social Platform Shifts with Incredible Content
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour