In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China.
With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the medal table.
Mark highlights the feel-good story of Zheng Qingwen and her remarkable performance at the Australian Open, as well as the rising popularity of F1 racing in China, evidenced by the anticipation surrounding the Shanghai F1 and the hype around homegrown talent Zhou Guanyu.
Additionally, we touch upon the cultural phenomenon of Lionel Messi’s stardom in China and the recent drama surrounding him sitting out a friendly match in Hong Kong. Mark also provides insights into the current state of Chinese men's and women's football.
Finally, Mark highlights the noticeable upswing in recreational sports participation fueled by a growing focus on health and wellness, including the explosion in ski participation in the wake of the 2022 Beijing Olympics.
Join host Todd Embley and guest Mark Dreyer for a comprehensive exploration of China's dynamic sports landscape in this must-listen episode of The Negotiation.
Discussion Points:
Jacob Cooke | Japan's Booming E-commerce Market
Kirsten Johnston | Place Identity & Branding Some Of China's Most Iconic Areas
Susan Heffernan | Breaking Down The Furniture And Home Decor Industry In China
Diego Dultzin Lacoste Part 2 | The Impact of Data Analysis on Pricing Online & How AI Can Automate The Process To Further Drive Revenue
Diego Dultzin Lacoste, Part 1 | Founder Of The First Independent, Members-Only Flash Sales Site In Asia
Jerome Spitzer | Going from 0 To 18 Restaurants In 15 years In HK
Gordon Domlija Part 2 | How Brands Can Reinvent Themselves In Asia, & How The Metaverse In Asia Is Shaping The Future Of Marketing Globally
Gordon Domlija Part 1 | The Most Incredibly Responsive Market in the World, & The Complexity of Consumer Behavior and Targeting in China
Joanna Hutchins | China’s Approach To Innovation & What The West Can Learn
Gil Chavez Part 2 | Big In Japan - 20+ Years of Training CEOs, & The Art Of Negotiation And Communication
Joseph Cooke | Boots On The Ground - China's Business Climate Is Booming
Gil Chavez Part 1 | Corporate Communications, CEO Media Training, & Social Media Marketing In Japan
Morgan Keldsen Part 2 | Growing The World's Most Iconic Streetwear Brands In Asia
Morgan Keldsen Part 1 | How Nike Crushed It In China & Running The Air Jordan Brand In Asia
Igor Duc Part 2 | Tech Accessories & The Future Of Omni Channel Retail
Igor Duc Part 1 | Convincing Consumers To Invest In Their Tech Accessories
Dave McCaughan Part 3 | Responding To Shifting Demographics In Asia
Dave McCaughan Part 2 | Responding To Shifting Consumer Demographics In Asia
Dave McCaughan Part 1 | BIBLIOSEXUAL & Advertising Iconic International Brands In Asia
Year In Review, Part 2 | The Greatest Hits Of 2022!!
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