In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China.
With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the medal table.
Mark highlights the feel-good story of Zheng Qingwen and her remarkable performance at the Australian Open, as well as the rising popularity of F1 racing in China, evidenced by the anticipation surrounding the Shanghai F1 and the hype around homegrown talent Zhou Guanyu.
Additionally, we touch upon the cultural phenomenon of Lionel Messi’s stardom in China and the recent drama surrounding him sitting out a friendly match in Hong Kong. Mark also provides insights into the current state of Chinese men's and women's football.
Finally, Mark highlights the noticeable upswing in recreational sports participation fueled by a growing focus on health and wellness, including the explosion in ski participation in the wake of the 2022 Beijing Olympics.
Join host Todd Embley and guest Mark Dreyer for a comprehensive exploration of China's dynamic sports landscape in this must-listen episode of The Negotiation.
Discussion Points:
Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 1
Bill Tung | Localizing For Consumers In Japan - Part 2
Bill Tung | Localizing For Consumers In Japan - Part 1
Elyse Ribbons Pt. 2 | Navigating Philanthropy, the Arts, and the Corporate World in China
Elyse Ribbons, Part 1 | Theater and Cinema in China
Liam Mather | Inside the Beijing Olympic Bubble
Zarina Kanji | Health, Wellness and Food in China
Art Dicker | Navigating China's Legal System
Kimberly Kirkendall | Global Supply Chain Upheaval & Managing Vendor Relationships in China
Mark Williams | Triumphs, Challenges and Threats: The Politics of the Asia-Pacific
Karen Raghavan | The Beauty Market in China
Jim Fields | Creative Video as an IPO Marketing Tool in China
Mark Simon | Growing Hockey in China
Cameron Wilson | The Future of Football (Soccer) in China
Alvin Wang Graylin | The China President of HTC Talks VR & Metaverse
Michael Zakkour | 5 NEW DIGITAL’s Predictions For 2022 In China
Year In Review | The 'Greatest Hits' of 2021
Craig Smith | The CEO Bringing Burton Snowboarding To China
Elsbeth van Paridon | China's Contemporary Fashion & Underground Culture Scene
Rosie Hawes & Carly Ramsey | Assessing Political Risk in APAC
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
B2B Agility™ with Greg Kihlström
The Agile Brand™ with Greg Kihlström
The Goal Digger Podcast