Umaimah Mendhro is the Founder of VIDA, a global platform offering unique, sustainable, and beautifully design-driven products that aim to positively impact people's lives and overall well-being.
Umaimah grew up in rural Pakistan and Saudi Arabia - with no access to formal education most of her life - but a deep passion for design and art and a drive to make a difference in the world.
She paved her way to Cornell University and later Harvard Business School, and built a career in technology, working with a highly select portfolio of game-changing tech companies and managing and growing million dollar businesses.
Umaimah is also the Founder of thedreamfly.org, a global initiative connecting communities in conflict around common causes with presence across four countries touching over 5,000 lives.
dreamfly kickstarts seed initiatives that are 100% financially sustainable within one year.
Currently, Umaimah is the Founder and President of One League, a global education institution connecting the world’s highest potential talent with the world’s best opportunities by offering an Ivy League Plus quality education, irrespective of financial means.
Umaimah has an MBA from Harvard Business School, where she was a Baker Scholar, and a BSc from Cornell University in Human Development with coursework in Computer Science.
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210 | Tension is Needed Between Co-Founders | with Alex Levine and Trevor Russo
209 | How a Business to Business to Consumer Strategy Works | with Josh Rome
208 | Collaboration and Education to Find D2C Stability | with Rahul Khatri
207 | From an Agency to a “Cereal” Entrepreneur | with Margaret Wishingrad
206 | Had No Business Starting a Business But Still Succeeded | with Sheena Brady
205 | Why Sometimes It Can Take Years to Go Full Time Ecom | with Kosmo Khosravi
Bonus Episode: The Difference Between Affiliates and Influencers with Kelsey Eyers and Lori Lefcourt
204 | MBA vs Lessons From Building a Brand | with Brenton Hutchinson
203 | Playbooks Don’t Work For Everyone | with Jennie Yoon
Bonus Episode: Determining Who’s Really The Smartest Person in the Room with Charles Tichenor IV
202 | The Fun in Entrepreneurship | with Jennifer Hinton and Thayer Sylvester
201 | Aim to Break Even on Ads Before Aiming To Scale | with Jimmy MacDonald
Bonus Episode: Marketing Efficiency Ratio is a Better Metric than ROAS with Nigel Thomas
200 | How to Enter a Saturated Market | with Gillian Snyder
199 | When a Business Turns into a Passion Project | with Anja Skodda
Bonus Episode: “Lists and Offers” to Improve Your Business with Amy Biddle
198 | Visualizing Your Success and Your Opportunity | with Mike Mayer
197 | The Focus on Brand over Strategy | with Danny Charbonnet
Bonus Episode: The Real Reason Why Analytics Feels Inaccurate with Brad Redding
196 | Blending Trends to Produce Unique Brands | with Linda Wang
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