Episode 164: Should Brands Take a Political Stance?
In 2024, we are entering election season, which in the U.S. has become more and more divisive over the last several years. In this episode, we are going to dig into whether businesses or brands should take political stances on divisive issues, and how you can choose to navigate this going into 2024.
Some key takeaways from this episode include:
There are two ways to approach conversations about politics at work. One, if a conversation is not going to be productive, then maybe the workplace isn’t the best place to have it. And two, is it going to cause harm to have that discussion?
What are your company’s values, mission, and vision? If your brand takes a political stance, can it be backed up by the company values? If there’s not a connection, it can cause problems.
Safety can be a factor with taking a political stance. It’s important to consider if taking a strong stance on something could result in workplace violence or threats to your employees.
Disaster Recovery Journal:
Register for DRJ’s weekly (Wednesday) webinar series
Register for DRJ Spring 2024: Unleashing the Power of Resilience
Asfalis Advisors:
Apply to be a guest on the podcast
Download the 5 Step Crisis Strategy
Connect with the podcast!
Email us: podcast@drj.com
Website
YouTube
Vanessa Mathews, host
Vanessa Mathews is the founder and chief resilience officer of Asfalis Advisors, where they are focused on protecting the legacy of the leaders they serve through business resilience. Before becoming an entrepreneur, Mathews developed global crisis management and business continuity programs for government and private sector organizations to include Lowe’s Companies, Gulfstream Aerospace, and the Department of Homeland Security.
Book Mathews as a speaker
Jon Seals, producer
Jon Seals is the editor in chief at Disaster Recovery Journal, the leading magazine/event in business continuity. Seals is an award-winning journalist with a background in publication design, business media, content management, sports journalism, social media, and podcasting.
KEYWORDS: politics, election year, risk management, workplace safety, workplace culture
Vanessa Mathews’ Origin Story – Growing a Business Resilience Company, Emergency Management Programs, and More!
Supporting the Next Generation of Hazard & Disaster Researchers
What Train Derailments in the U.S. Can Teach Us About Data, Workers, and the Risk of Cutting Costs
Human Resources Strategies for Building Culture and Acquiring Talent
Preparing for Global Conflicts, Insider Threats, and Other Things You Can’t Predict
Evaluating the Safety, Hazards, and Risks in Your Organization’s Physical Environments
Let's Talk About TikTok – Use Cases, Risks, and Strategies
Design Training Programs That Set You Up to Win
Four Strategies to Get Buy-In While You’re Building Crisis Management Programs
How Leadership Affects Your Policies, Processes, Playbooks, and Practices
How to Attract Top Talent and Build a High Performing Team
Unpacking the Recent Tech Layoffs: What Companies and Candidates Can Learn From Them
The Effect of Artificial Intelligence on Supply Chains and Cybersecurity
Business Continuity Risks to Watch in 2023
Moving Your Company’s IT Forward as a Chief Information Officer
How Can Small, Diverse Businesses Compete for Government Contracts?
How a Rail Strike Would Derail Supply Chains
Using Podcasts To Reach Your Business Goals
How the Presence of Women in Business Continuity Is Changing
Building Financial Resilience to Secure Your Family’s Future
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money