If you’re looking to promote your business through PPC advertising, you will need to decide whether you will manage your PPC campaigns or hire a professional to do it.
David and Ken share their experience in hiring ad agencies and in-house managers. They will also deep dive into the importance of understanding PPC as a business owner, and what you need to know when partnering with agencies.
[00:01 - 15:05] Opening Segment
[07:07 - 19:37] Self-Managed PPC
[19:38 - 30:25] Working with Ad Agency
[30:25 - 33:16] Closing Segment
Quotes
“It doesn't hurt to try. You can't be afraid to try something new, give it six months.”
“For us to scale properly, we need a good value for our money. And we also need a good impact on our business from the time spent on the PPC.”
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