The outdoor industry is good at its craft. Maybe a little too good. Every brand is producing products that are tougher, lighter, and more effective than ever before. Our industry has done such a great job of pushing each other to constantly improve that it’s all starting to look, feel, and perform the same.
This is a good problem to have because it brings out the best in everyone. But in a sea of sameness, how do companies stand out if their product alone isn’t discernible? Price point certainly is a factor as are availability, sizing, and colorways but at the end of the day, the only thing that separates a company from their competition is its brand.
//
These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand.
//
Curious how your brand’s storytelling efforts stack up? Take this 9-question quiz to evaluate the health of your brand storytelling.
Helpful Links:
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help
What Role Does Passion Play in Marketing?
6 Steps to Building a High Performing Team
Words Matter: How to Get Your Messaging Right
Passion Alone Won't Land You The Job: How to Get Hired in 2024
Is The "Why" Behind a Brand Still Important?
Strategy Roadmap: How to Develop a Business Strategy
What is the Future of Industry Events?
The Golden Age of Branded Films is Dead
YouTube is the Future for Outdoor Media
How to Start an Agency
The Art of the Creative Brief | Storytelling Series Part 4 of 4
Developing Insights | Storytelling Series Part 3 of 4
Understanding Your Audience | Storytelling Series Part 2 of 4
The Power of Stories | Storytelling Series Part 1 of 4
How to Leverage YouTube as a Brand
Rebranding Gone Wrong
Consumer Attention is Fragmented - Brands Need to Meet Consumers
The Journey to Brand Maturity
Building a Global Brand with Athletic Brewing's CMO, Andrew Katz
How to Beat the Attention Economy
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth