Sometimes we think we need to prove how smart we are in order to make people want to work with us.
On the surface, this makes sense in a world where we are told we only need to be one step ahead of our clients or we need to be just 20% smarter.
Being an expert is a competitive advantage, but showing how smart you are and how much you know in your marketing is not the best way to find clients.
It actually might have the opposite effect. It might push clients away from you.
Let's talk about this sneaky little thought of needing to prove your smarts and how it keeps you from attracting clients and what to do instead. Let's do it.
In this episode, you will hear:
How simplifying your message makes it easier for people to understand and care about it.
Why the “Voice of the Customer” research is essential for capturing the benefits of your expertise.
The importance of business owners not falling into the trap of proving energy in their marketing approach
Why potential clients want to benefit from the expertise of business owners, not become experts themselves.
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How to Make Your Message Famous
The Brené Brown Case Study: The Curious of Case of Why Consistency Works
Why You NEED Other People to Be the Messengers of Your Message
Making What You Want with Jennifer Louden
Creating the Audience Journey to Yes
The Rules Do No Apply: Questioning Well-Intentioned Advice, and Other BS
Creating a Business that Does Good with Sandy Connery
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Why You are NOT Your Message
Does Your Business Have a “True Believer” Problem?
3 Word Rebellion Book Launch Debrief
Create How You Feel with Stacy Fischer
What to Do When Your Business is Amazing & Terrible at the Same Time
What's the Difference Between Persuasion & Manipulation?
Introducing the 3 Word Rebellion BOOK!
Why Nailing Your Message Has the Power to Change Your Business
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