Sometimes we think we need to prove how smart we are in order to make people want to work with us.
On the surface, this makes sense in a world where we are told we only need to be one step ahead of our clients or we need to be just 20% smarter.
Being an expert is a competitive advantage, but showing how smart you are and how much you know in your marketing is not the best way to find clients.
It actually might have the opposite effect. It might push clients away from you.
Let's talk about this sneaky little thought of needing to prove your smarts and how it keeps you from attracting clients and what to do instead. Let's do it.
In this episode, you will hear:
How simplifying your message makes it easier for people to understand and care about it.
Why the “Voice of the Customer” research is essential for capturing the benefits of your expertise.
The importance of business owners not falling into the trap of proving energy in their marketing approach
Why potential clients want to benefit from the expertise of business owners, not become experts themselves.
What’s the #1 Reason Your Clients Buy from You? (Hint: it’s got nothing to do with money)
Brand Messaging Platform: What it is & Why Your Online Business Needs One
How We Can Support Your Business’s Messaging & Marketing
How to Know If Your Business is READY for Messaging
Uncage Your Epic Credential with Caroline Mays
Why Your Title Matters Less than You Think
The Mindset to Spread Your Message with KC Rossi
Create Stand Out Calls-to-Action
Lead Your Clients with a BOLD Message
Why Focusing On Your Audience & Clients is the Fastest Way to Stand Out
Standing Out in A Crowded Market (4-Part Masterclass)
What’s the Difference Between Messaging, Marketing and Copy?
How Emotions are Key to Closing More Sales
Why You’re Not Getting Any Leads and What Do About It
What to Think About When Your Audience Growth Stalls Out
How Big of An Audience Do You Really Need To Have a Sustainable Business?
The Missing Foundational Piece of Nearly Every Online Business Owner
Question the Drink with Kari Schwear
The One Reason You’re Better at Marketing than You Think
Love at First Search with Meg Casebolt
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored