Sometimes we think we need to prove how smart we are in order to make people want to work with us.
On the surface, this makes sense in a world where we are told we only need to be one step ahead of our clients or we need to be just 20% smarter.
Being an expert is a competitive advantage, but showing how smart you are and how much you know in your marketing is not the best way to find clients.
It actually might have the opposite effect. It might push clients away from you.
Let's talk about this sneaky little thought of needing to prove your smarts and how it keeps you from attracting clients and what to do instead. Let's do it.
In this episode, you will hear:
How simplifying your message makes it easier for people to understand and care about it.
Why the “Voice of the Customer” research is essential for capturing the benefits of your expertise.
The importance of business owners not falling into the trap of proving energy in their marketing approach
Why potential clients want to benefit from the expertise of business owners, not become experts themselves.
How to Use ChatGPT to Stand Out
What Does It Take To Stand Out in 2023
How We Will Take Care of Each Other Inside the Expert Up Club
Your Invitation to Expert Up
The True "No Audience, No Problem" Strategy to Grow Your Business
What To Do When Your Marketing Message Flops
Don't Like Marketing? Here's What You Need at the Minimum
Stop Trying To Get It Right
How to Make Your Business Interesting to Other Humans
Why and How Experts Market Differently
Are You Expert Enough?
Claim Your Expertise: The Rebel Expert Manifesto
We've hit 300! Hooray! Here's What's Next.
Minimal Viable Michelle: Understanding Your Body of Work for Repurposing
How Do We Earn Trust in Online Business with Maggie Patterson
How To Build Trust Using Your Brand Message
How Do You Know Who To Trust
A Crisis of Trust: Why You Are Skeptical of Online Businesses
How to Steer Your Business During Uncertain Economic Times
How to Keep Your Message Relevant During an Economic Downturn
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