With the release of ChatGPT in November 2022, artificial intelligence broke into the mainstream and became a more practical rather than theoretical topic than ever before. AI has the potential to lighten the existing load and to enable new activities for learning businesses, particularly in the realms of marketing and personalization.
Erica Salm Rench is the chief operating officer at rasa.io, which uses AI to send personalized newsletters to every recipient on an e-mail list. Before joining rasa, Erica worked in digital media and advertising at an agency, leading a team of content marketers, SEO specialists, Web developers, and online advertisers. She also worked at Tulane University in undergraduate admissions. Erica is passionate about designing effective marketing strategies, and she’s an avid student of AI.
In episode 393 of the Leading Learning Podcast, co-host Celisa Steele talks with Erica about the state of artificial intelligence, what’s on the horizon for AI, e-mail marketing, personalization, the importance of data, and the interaction and interplay of humans and AI to get work done well.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode393.
352: Closing the Skills Gap with David Capranos
351: Inclusive Leadership with Melissa Majors
350: A Milestone, AI, the X Factor, and the Work/Learn Connection
349: Centering the Learner/Worker with CAEL’s Christine Carpenter
348: Revving Up Revenue with Sean Soth
347: How and Why to Make a Learning Community
346: Marketing AI with Paul Roetzer
345: 5 Cs to Power Up Your Portfolio
344: Responsible Consumption and Production of Research with Elizabeth Engel and Polly Karpowicz
343: Forging Effective Learning with Bror Saxberg
342: Talking Digital Credentials with 1EdTech
341: Chatting about ChatGPT and Learning Businesses
340: At the Intersection of Coaching and Learning with Jen Lewi
339: Product Development and Learning Communities with James Young
338: Preparing for 2023
337: Redux: The Surprising Truth About Human Behaviors and Learning with Dan Pink
336: Redux: Mindfulness and Learning with Ellen Langer
335: Reflections on 2022
334: Virtual Facilitation with Diana Howles
333: A GPS for Learning with Dr. Prasad Ram
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money