In this episode, Kinsey sits down with Ashlee Young, a piano coach who helps self-taught adults how to play beautifully by practicing smarter, not harder. Ashlee recently ascended from our signature coaching program to our top-tier mastermind, Female Founders Board. Ashlee shares her journey as she evolves from classical musician to entrepreneur to an industry leader who’s expanded her reach beyond her one-to-one piano studio. More importantly, she talks about what it’s like to have a safety net of skills, knowledge, and tools that will allow her to create opportunities on demand (for life) that no place of employment could have ever given her.
Past Episode:
Episode 25: Identity Crisis
Do not miss these highlights:
00:47 A very special guest is with Kinsey on this episode.
02:27 Ashlee Young's niche is in piano. She’s a piano coach for piano players and piano teachers.
03:02 She loves helping people realize that they can do more than they think they can do and she is so fulfilled in doing it.
03:35 The way Ashlee teaches is by learning how to practice smarter, not harder. It's all about being effective and efficient.
04:42 Ashlee shared here about her journey when she applied her entrepreneurial mind to teaching piano online.
05:28 In her young mind she always thought that someday she is going to grow her company.
05:55 But all the business things to go through is usually the least of her favorite part of being an entrepreneur.
06:15 Things change well for her and started to happen during the pandemic.
06:32 The wheels then started turning and she started thinking, how can she move this beyond just herself? How can she create something bigger?
07:08 That's about the time that she found and joined the 10K Content Collective group. She knew she needed more information to fully realize and make that big thing into a reality.
08:38 On the other hand, she had this mental block for so long about doing online teaching. She didn't know that it would be as effective.
09:00 But once she got through that mental block, the possibilities seemed endless.
09:45 She foreknew that there will be a swamp ahead but she’s gonna learn all that lessons while she is in the swamp.
11:09 She shared that the most uncomfortable part of building a business and helping more people is a lot of growing pains.
11:27 Still having a one-on-one student approach and now making the transition to a different kind of business.
13:26 How to put many people through a program and still get the same result one-on-one?
14:26 Ashlee talked about things that she enjoyed that were very unexpected in her as she started to scale her programs.
15:18 The constant improvement is so empowering because she didn't think she could do or be good at some things.
15:52 The confidence in using her voice now in a way that she is expressing what she wants to express.
16:53 It's a very empowering and exciting feeling for her to know that she can have that lifelong journey of constant learning.
18:45 It’s the willingness to lean in and know that it's not going to be perfect.
19:22 It's a lifelong thing that comes from just showing up every day, that consistency, and just doing it.
19:49 There’s too much change happening in just showing up. It can be terrifying, but it's so rewarding.
20:04 Another skill that she developed is using her voice in content in a way that's compelling. This skill is something she really started to hone in the 10K Content Collective program.
21:34 In 10KCC, Ashlee learned how to connect and express herself in other ways, and with actual words.
21:55 The right people will be attracted to her message, and the wrong people will be repelled.
23:08 When we think of Category Leaders, it's the innovation and things you have done so well because you have taken something.
23:45 The best part about being online is that it can be an international program. Ashlee now has people from all over the world and there's this community element that she couldn't achieve before.
24:20 The group classes she now meets face to face and gets to see each other play is so educational and beneficial.
24:35 It connects people to that sense of shared humanity. Now they don't feel alone anymore.
26:43 Ashlee shows innovation in the type of experience she created on her programs.
27:27 She actually does take her students through a process of building concepts on top of other concepts that will help them have those epiphanies on their own time.
27:46 Something that she has never seen anyone else does in an online course or program is it's open to all levels other than beginners.
28:40 Anyone can watch and leave class feeling inspired with a new nugget of information to apply to their own practice.
30:29 Ashlee now is making great money and also making really great impact. She now proves that it can occur simultaneously.
31:58 She sincerely wants to help people and she wants to get them those results. That is where she wants to craft her offers and not from scarcity.
32:38 She feels amazing when she is being generous with her offers which is in alignment with how she wanted to operate.
33:31 She just keeps on coming back to that trust and a lot of reassurance that she can create whatever she wants.
35:25 She doesn't want to get stuck on the security, but it's not security. Security is knowing what you have inside of you and knowing that you can do that over and over again.
35:43 Ashlee recently joined the Female Founders Board group, which is obviously a big investment. But she still said, let's go to the next level!
36:45 She shared that in just two months in 10KCC will serve her for the rest of her life and her business more than she ever learned in grad school.
37:03 So when it came time to think about The Female Founders Board, she already knew she was going to do it and it wasn't even a question.
37:26 For Ashlee, in order to have a pathway from where she’s now to that larger vision, she needs to be able to see what that looks like and experience that with people that are doing it. And so The Female Founders Board has that.
About the Guest
Ashlee is a dynamic pianist and online business owner who helps people learn to maximize their success while playing the piano or in their piano businesses.
She has an extensive background in classical piano performance and she has competed and performed all over the world. She believes that music has the power to bring people together to recognize our shared humanity if we let it.
Her happy place has always been helping others overcome the obstacles in their paths with encouragement and her effective and efficient practice methods.
She believes that if we can keep our minds open and commit to learning every day, truly anything is possible. Ashlee lives in Oregon with her spirited and boisterous 3-year-old and they love to be outside when it’s sunny, have dance parties when it’s rainy, and enjoy practicing gratitude.
Youtube: https://youtube.com/ashleeyoungmusicstudio
Insta: https://www.instagram.com/ashleeyoungmusicstudio/
Free Facebook Community: https://www.facebook.com/groups/casualtoconfidentpianoplayer
Piano Practice Lab: ashleejyoung.com/pianopracticelab
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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