If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketing Coordinator, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content.
Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
What’s Delta Vacations’ formula for social media success? It turns out that Arielle Berlinsky and her team don’t follow a strict formula, but that’s part of what makes their content so fresh, exciting, and engaging.
Arielle is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team who genuinely cares about the content.
Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you?
In This Episode:
2:05 – What Arielle’s role involves
3:33 – How Delta Vacations’ social content inspires different audiences
5:16 – Arielle’s approach to different audiences
7:20 – How Delta uses its audience’s content
8:37 – How Delta still sees success on Facebook
9:56 – Where Delta Vacations’ content fits into travel plans
13:00 – How Delta prioritizes inspiring content over promoting deals
15:50 – Arielle’s advice for keeping social fresh in corporate marketing
19:00 – Arielle’s approach to personal branding on LinkedIn
23:58 – Should you throw out the formula on social media?
29:24 – The final two questions
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Arielle on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers.
How Golin Goes All-in on Breaking New Social Ground
Jay Baer on Why Now Is the Time to Win
See How Creativity Flies High with Songfinch
How to Elevate and Empower Your Social Team
Why Cashing In on Social Is Easier Than You Think
Why Every Brand Should Follow in Lululemon’s Social Footsteps
How Quality Content Consistently Pays Off
Clutch Gets Crazy-Transparent about Working with Creators
How Beyond Identity Delights B2B Audiences
How Community, Creation and Culture Fuel Canva's Social
Hootsuite’s Social Media Trends 2023
Behind the Social Pros Scenes with Leanna Pham
Greatest Hits: How AI Impacts Social Media
How DoctorJonPaul Became a Trailblazing Creator
How Cassie Petrey Turns Rockstars into Social Pros
How Vidyard Generates Leads with LOLs
Top Social Pros Moments from 2022
Happy Holidays from Social Pros
We Trust Chris Penn’s Insights on Why Private Social Is a Must-Do
How to Weather Social Platform Shifts with Incredible Content
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour