If the idea of selling and asking people to buy from you makes you nervous, this one’s for you.
My guest today is going to explain how storytelling takes the ick out of making sales, through what she calls “ethical persuasion.” No tricks, no gimmicks, no bait and switch. Just connecting with your clients over the issues they’re facing and how you can help.
Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of individuals and groups of executives, entrepreneurs and professionals across the world, and has received rave reviews from clients like Meta, Royal Bank of Canada, HelloFresh, and Shopify.
Before launching Yes Yes Marsha and her career as a Storytelling Coach, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty. Her work has been featured in Forbes, BBC and Mashable.
Tune into this episode to hear:
Learn more about Marsha Shandur:
Resources:
Ep 156: The No BS Blueprint to 30K: Phase 1 - Clients
Ep 155: The No BS Blueprint to 30K: Overview
Ep 154: Laura Belgray on Writing With Your Voice, Sharing Your Stories, and Being You in All Your Work
Ep 153 : On Selling Digital Products and Other "Passive Income" Products
Ep 152: On Selling Premium Services
Ep 151: On Selling Low-Priced Services
Ep 150: Amanda Dahler On The Mindset Shifts That Allowed Her To Grow Her Business Exponentially
Ep 149: Revenue Versus Profit: What's The Diff
Ep 148: Standing Out Versus Shining: What's The Diff?
Ep 147: The Service Provider Versus The Expert: What's The Diff?
Ep 146: VIP Days Versus Intensives: What's The Diff?
Ep 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to Thrive
Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy
Ep 143: Lead Product: The Origin Story
Ep 142: Lead Product: The Basics
Ep 141: Lisa Greensill On How The No BS Agency Mastery Program Impacted Her Business and Her Confidence Level
Ep 140: [Money Talk] How To Calculate Your Price To Freedom: The 50-25-25 Formula
Ep 139: [Money Talk] Revenue, Income, Profit: What's the Diff and What You Need to Know
EP 138: [Money Talk] Five Money Mindset Issues That Will Stop You From Growing Your Business
Ep. 137: [Finding Leads] Amanda Dahler on The Most Effective Way To Do Lead Generation
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