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Show Notes:
Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and offer their opinions on if and when frequency capping could benefit your Google Ads campaign.
(4:58) What is frequency capping in Google Ads
(10:50) Frequency capping for display campaigns
(17:55) Frequency capping for video campaigns
(23:00) How unique reach and frequency metrics are calculated
(28:03) How to view your reach and frequency metrics on display campaigns
(32:41) If and when you should use frequency capping
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334: The Best Google Ads Q&A Episode We’ve Ever Done
333: Dynamic Search Ads Introduction
332: Pros and Cons of the Search Campaigns that We Run in Google Ads
331: Secret Settings in Google Ads
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