Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Today I have a special guest who is also an influencer marketing expert discussing the past and future trends of influencer marketing. P.J. Leimgruber is the founder of one of the leading influencer marketing platforms, NeoReach, and he most recently founded the Clash App.
He developed this new app because he feels that the existing brand deal system that is prominent in influencer marketing is broken. That's why PJ recently joined forces with former Vine sensation, Brendon McNerney, to launch Clash, a short-form video app with built in creator monetization tools, to solve the problem, and provide the infrastructure necessary to create a more sustainable brand-deal ecosystem.
Some of the things we discussed include:
Guest Links:
Learn More:
Why You Need to Invest in Content Longevity and Discoverability Going Forward
Why Understanding Your Audience's Pain Point is the Secret to Digital Success [Mitchell Levy Interview]
Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO
How Networking Helps You Scale Your Business [Philip VanDusen Interview]
How to Optimize Your Content Publishing on Your Blog and Social Media
Why Every Entrepreneur Should Publish a Book [Josh Steimle Interview]
The What, Why, and How of Podcasting
WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]
The 11 Blogging Mistakes Your Business Might Be Making
Corona Marketing - What Marketers Need To Know Now [Joe Pulizzi Interview]
Why I am Investing Time in Being Interviewed on 100 Different Podcasts
How to Rethink Innovation to Grow Your Business [Carla Johnson Interview]
My Guide to Help You Maximize LinkedIn for Your Business
Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]
How to Gain More Experience - and Yield More Influence - in Social Media
Why Earned Media is More Important Than Ever During a Pandemic [Valerie Christopherson Interview]
How to Leverage Your Employees as Influencers
What You Need to Do Today to be Successful on Instagram [Ace the Gram Interview]
How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities
The Many Ways to Become an Influencer Today [John Lee Dumas Interview]
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential