Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Today I have a special guest who is also an influencer marketing expert discussing the past and future trends of influencer marketing. P.J. Leimgruber is the founder of one of the leading influencer marketing platforms, NeoReach, and he most recently founded the Clash App.
He developed this new app because he feels that the existing brand deal system that is prominent in influencer marketing is broken. That's why PJ recently joined forces with former Vine sensation, Brendon McNerney, to launch Clash, a short-form video app with built in creator monetization tools, to solve the problem, and provide the infrastructure necessary to create a more sustainable brand-deal ecosystem.
Some of the things we discussed include:
Guest Links:
Learn More:
All You Wanted to Know about Marketing Funnels
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Why Isn't Your Brand Trying to Become More Influential?
Every Successful Entrepreneur's Common Path to Uncommon Success (John Lee Dumas Interview)
Winfluence: Reframing Influencer Marketing to Reignite Your Brand [Jason Falls Interview]
How to Scale Influence through Community (and Why I am Launching One)
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