"Should I work in advertising or marketing or something else?"
In this episode, we discuss what it's like to shift from advertising to marketing - and back.
Challapalli Kalyan Ram is based in Mumbai, India. From project/account manager to strategist to a consumer planning and research manager in Diageo and back to strategy, Kalyan is now running his own shop Wolfzhowl where they specialize in branding, research, and many other services.
https://www.linkedin.com/in/challapallikalyan
Dmitry Grobov is based in Moscow, Russia. He started out as a strategic planner and moved his way up to strategic planning director and is now the head of marketing in Xiaomi Russia. He uses a creative yet data-driven approach that helps him craft marketing campaigns and guide teams to success.
https://www.linkedin.com/in/dgrobov/
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
750 Awards Later…Chief Strategy Officer Shares The Ingredients - Tahaab Rais, CSO MENAT at Publicis Groupe
5 Insights About Insight Hunters, According To You (Plus A Free Deck)
Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
Gold Effie Case Study: Pagoda's "Put the Egg Rolls in!" - Eden Swanson, Carmichael Lynch for Schwan's Consumer Brands
Case Study: Raising Awareness Of The Mental Health Challenges Facing Black American Students - Edelman's Amina Colter Jones, Dinah Douglas, and Laura Goldsmith
The New British Airways Campaign "Every Reason You Fly" Discussed By A Seasoned Travel Marketer And An Executive Creative Director - Colin Lewis, John Long
When Every Single Day Hurts - John Lyons, Senior Marketer
Tourism Australia CMO Susan Coghill Discusses Australia’s New $125M Campaign “Come and Say G’Day”
Case Study: Repositioning A Hotel-Booking App From "Rooms" To "Spaces" - Mayur Hola, Global Head of Brand at OYO
Case Study: Increasing Vaccinations In North Texas For Dallas Regional Chamber - Tim Gingrich, SVP, Strategy
Playing Games With Brands (And How To Help Them Find Their Place In Gaming) - James Whatley, CSO
Live Strategy Workshop With TEACH - Recruit More STEM Teachers Right Now, Please
“I’m creative but am I strategic, too?” - Share This With Your Creative Teams
Sharing Creative Briefs With Creative Teams - Sit And Talk, Chelsea NYC
The Advertising Industry Is Working Scared And This Isn’t A Winning Strategy - Derek Walker, CEO brown & browner
Why Some People Pursue Mediocrity plus Strategist Support (9 Listener Questions Answered)
Freelancing Without Fear - Lydia Taylor, Sophie Cross, and Howie Chan
Invisible Genius – Four Black Strategists Discuss Life In Advertising
Creative Bosses Give 4 Strategists Feedback Live and In The Face - Jill Applebaum, Kieran Ots
One Mother Of A Comms Planner - Maria Van Buskirk, Media by Mother
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