The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger
ABOUT THE BOOK:
Growth is a leadership issue, not a sales issue.
However you define business growth--total revenue, net income, margin expansion, number of products and services, or customer loyalty--sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.
It must create value in the way it sells by delivering a compelling experience that adds value beyond the product itself. As a leader, it's your job to build and guide that experience.
The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.
With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn't come from innovation alone but belongs to companies that use their sales organization to add and create value.
In this leadership guide, you'll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction.
Best-selling leadership author and business growth consultant Scott K. Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow.
With this growth strategy mindset, your teams will know what they're supposed to be doing, have the skills to accomplish their work at a high level and be properly supported by systems, processes, and environment.
But they can only do all this if you lead them. Are you ready to be a Growth Leader?
ABOUT THE AUTHOR:
Scott K. Edinger is a consultant, author, advisor, and speaker who is recognized as an expert in the intersection of leadership, strategy, and sales. He has worked with Fortune 50 clients and businesses of all sizes around the world to lead business growth.
He has written two other books and over a hundred articles in Forbes and Harvard Business Review, among other publications.
His other books are The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader (McGraw Hill, 2009).
Scott has served as an affiliate faculty member for the University of North Carolina, Kenan-Flagler School of Business.
He received his undergraduate degree in Communication Studies and Rhetoric from Florida State University.
And, interesting facts – he has bungee-jumped into a New Zealand canyon, and performed with the Mormon Tabernacle Choir (despite not being Mormon or knowing how to read music)!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/growth-leader-scott-edinger
BONUS How To Write A Marketing Book with Mark Schaefer
334 Winning Digital Customers by Howard Tiersky
333 Content Inc. by Joe Pulizzi
332 Badvertising by Jim Morris
331 You're Invited by Jon Levy
BONUS: Performez Vente by Olivier Guérin
330 Get The Word Out by Anne Janzer
329 Marketing 5.0 by Philip Kotler
328 The Undefeated Marketing System by Phillip Stutts
327 Activate Brand Purpose by Chip Walker
326 Binge Marketing by Carlijn Postma
325 Sustainable Marketing by Michelle Carvill
324 Selling From The Heart by Larry Levine
323 Ultimate Guide to Google Ads by Mike Rhodes
322 The Hype Handbook by Michael F Schein
321 The Experience Economy by James Gilmore
320 Sell The Way You Buy by David Priemer
319 The Strategy Mindset 2.0 by Chuck Bamford
318 Stand Out Marketing by Stacey Danheiser
317 Cumulative Advantage by Mark Schaefer
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast