In this episode, host Nalin talks to Chris Rossetti about marketing for Galaxy Dice that raised $16,115 on Kickstarter.
We discuss:
- [3:21] Taking an early passion in games and creating a business out of it
- [5:33] The importance of a good pitch video
- [7:53] Investing heavily in the art upfront since it is the first thing people see for a game
- [9:45] Being very active in The Game Crafter community and building long-term relationships with other game designers
- [12:01] Not paying for reviews of the game and connecting with new and upcoming cerators in that way
- [15:00] The exact elements Chris makes sure to include in all his Kickstarter videos
- [17:57] Purchasing an easy-to-remember domain that automatically redirects to his Kickstarter page
- [22:01] How to create an enticing pricing strategy to get people to back, especially the no-brainer pricing strategy
- [30:53] Finding engaged fans and brand ambassadors to spread the word about the game
- [34:06] Building a Kickstarter launch model to continue designing and launching games as a hobby
Thanks for listening to the Board Game Marketing Podcast!
Galaxy Dice Kickstarter campaign: https://www.kickstarter.com/projects/603343698/galaxy-dice
Website: https://www.rampagegamesllc.com/
Facebook: https://www.facebook.com/Rampagegamesllc/
Instagram: https://www.instagram.com/rampagegamesllc/
Twitter: https://twitter.com/rampagegamesllc?lang=en
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 014 The Phantom: The Card Game with Mikael Lyck
BGMP 013 Marketing Tip - Model What Works
BGMP 012 DIE in the Dungeon with Wes Woodbury
BGMP 009 Marketing Tip - The Process Is The Marketing
BGMP 008 Legendary Metal Coins with Evangelos Foskolos
BGMP 007 Marketing Tip - Release PnP Versions Of Your Game
BGMP 006 Knights Of The Hound Table with Kenny Chapman
BGMP 005 Marketing Tip - Make Connections!
BGMP 004 MIND MGMT with Jay Cormier
BGMP 003 Marketing Tip - Activate The Kickstarter Algorithm
BGMP 002 Rival Restaurants with Gary Alaka
BGMP 001 Marketing Tip - Build Your Email List
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