Discover the captivating world of retail psychology in our latest episode of Retail Maverick Shorts. Unravel the mystery behind "Why shoppers lie" and delve into how cutting-edge AI technology erases the gap between what consumers say and what they do.
Traditional research methods often fall short as shoppers provide incomplete or aspirational responses, creating a challenge for retailers and CPG companies.
Join us as we explore the toothpaste aisle analogy, where stated preferences don't always translate into purchasing decisions. Learn from industry giants like Walmart, who emphasize the critical importance of accurately predicting consumer demand to maintain business success. We'll uncover how AI algorithms, fueled by store-level data, transform decision-making.
By adopting this store-specific approach, businesses can craft tailored assortment plans, unearth growth opportunities, and enhance the shopping experience. Tune in to Retail Maverick Shorts for an enlightening conversation that could reshape your retail strategy
AI's Role in Achieving the Perfect Assortment Space Contribution Index
AI's Role in Category Planning: Unlocking Secrets to Optimal Resetting and Cluster Design
Chadd Murphy and Lance Lockwood on how to solve top 5 pain points category managers face with HIVERY Curate AI
Scott Anderson and Dirk Herdes on simulating merchandising decisions with AI
Jon Duke and John Showalter on next-gen merchandising solutions to meet the coming retail challenges
Melissa Mann on store clustering and the challenges category development teams face
Scott Anderson and Zach Simpson on simulating new item success from innovation to execution at retail shelf
Heather Martin and Jackie Wightman on using AI to simulate the impact of human judgement
Steven Soderlund, CMA Board Category Advisor, on the future of category management
Michael Haase on how recipes can engage retail shoppers, increase their basket size and reduce waste
Brand Elverston on new emerging retail risks and inventory management challenges
Dr Gerardo Berbeglia on consumer irrationality impact on category management and future AI models
Jeff Ireland on the challenges and future of category management analytics
Ken Fenyo on the future of retailing: shelf edge messaging, hyper local assortments and more
Dr. Felipe Maldonado on the truth behind consumer rating influencing our buying decisions
Dan Sturman on category management in a world of constant change
Mark Lawrenson on the science of optimization methods and solving real-world problems more optimally
Zach Simpson on shifts in category management, artificial intelligence and making career changes
Tim Rowland on retail robotics and the future of senses
Dr Katrijn Gielens on the disruptive transformation of retail and strategies to adapt
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