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Links:
About Quality Score - https://support.google.com/google-ads/answer/6167118
Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875
Show Notes:
Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads.
(5:49) What is the clickthrough rate in Google Ads?
(10:39) How much does clickthrough rate determine success in Google Ads?
(16:29) What is a good clickthrough rate in Google Ads?
(25:45) How do ad positions in Google Ads affect clickthrough rate?
(28:29) Is a high clickthrough rate good for quality score in Google Ads?
(42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads
(53:39) Should you pause low CTR keywords in Google Ads?
(57:40) How negative keywords can help raise your clickthrough rate in Google Ads
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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236: Huge Google Ads Q&A With Some Awesome Questions!
235: The Perfect Landing Page Checklist
234: Improve Your Performance And Efficiency With Google Ads Editor
233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance
232: Giant Google Ads Q&A Part 2
231: Giant Google Ads Q&A Part 1
230: How To Use Search Terms Like A Pro
229: The Search Terms Report Is Changing
228: Google Ads Q&A: Campaigns Based On Device, Negative Keywords, Search Terms, And More!
227: Solutions For Low Search Volume & No Search Volume
226: Huge Google Ads Q&A! Budgets, Conversions, Bidding, & More
225: Competitive Metrics Columns
224: How To Grow The Lazy Man Build After Launching
223: The Lazy Man Build
222: Google Ads Q&A Episode: Manual Bidding, How To Know What To Bid, and How To Run Ads In Multiple Languages
221: What Google Ads Management Looks Like On Long-Term Successful Accounts
220: Easy Google Ads Keywords Strategy That Leads To Success
219: Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020!
218: Amazing Google Ads Q&A Episode (Negative Keywords, Ad Scheduling, and Geo Keywords)
217: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 4
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