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Links:
About Quality Score - https://support.google.com/google-ads/answer/6167118
Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875
Show Notes:
Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads.
(5:49) What is the clickthrough rate in Google Ads?
(10:39) How much does clickthrough rate determine success in Google Ads?
(16:29) What is a good clickthrough rate in Google Ads?
(25:45) How do ad positions in Google Ads affect clickthrough rate?
(28:29) Is a high clickthrough rate good for quality score in Google Ads?
(42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads
(53:39) Should you pause low CTR keywords in Google Ads?
(57:40) How negative keywords can help raise your clickthrough rate in Google Ads
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?
315: The Second-Best Google Ads Q&A We’ve Ever Done!
314: Week 1 Checklist for New Google Ads Campaigns
312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage
311: Click Share Column Deep Dive
310: The Secrets to Getting More Leads from Google Ads
309: How Small Businesses Should Think About Advertising on Google Ads
308: The Best Google Ads Q&A We’ve Ever Done
307: Exciting Updates to Conversion Tracking in Google Ads
306: Call Extensions Deep Dive
305: Performance Max Campaigns in Google Ads
304: How to Eliminate Google Ads Stress
303: Two Really Interesting Things That We’re Finding Out About Responsive Ads
302: Amazing Google Ads Q&A Episode
301: Beginner's Guide to Google Ads
300: The State of Google Ads (What's Changed and What's the Same)
299: What Kind of Results to Expect from a YouTube Campaign in Google Ads
298: How to Build a YouTube Campaign in Google Ads
297: 5 Data Columns in Google Ads You Must Understand!
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