Mayur Hola is a former creative director who now runs India's OYO brand. OYO helps small- and medium-sized hotels sell their rooms. They've been winning a ton of awards for a campaign they made with The Script Room, including several at the 4As' Jay Chiat awards.
In this interview, Mayur takes us through the key decisions that led to this campaign, one that attempted to increase hotel bookings by showing people that hotel rooms can be used in many more ways than just for couples romances or for on-the-road business trips.
You can find Mayur here: https://www.linkedin.com/in/mayurhola/
**
The Sweathead Do-Together will take you through ten hours of strategy conference October 18-20, 2022.
The Sweathead Strategy Accelerator is 4 weeks of lively strategy training and starts Oct 25, 2022.
Find out more at http://www.sweathead.com.
**
🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Leading Strategy In A Social Media Agency - Rob Engelsman, Head of Strategy & Relevance
The Psychology of Zine-Makers - Clint Johns, Cognitive Psychologist
The Mission To Become A Full-Time Strategist - Itumeleng Ndaba, Art Director
Doing Strategy For Good...Social Good - Penny Norman, Senior Strategist
Newish To Creative Briefs? Welcome To The Mess...Uhh, Fun - Esther Wang, Strategist
Creativity in Marketing - Karl Isaac, Fractional Chief Brand and Marketing Officer
Resilience - Walk And Talk, Central Park
How The Creative Brief Writer Matures - Solo Chat
How One CEO Has Led Their Agencies Through A Global Pandemic - Heeru Dingra, CEO, Isobar Group India
CEO 101: Getting Inside the Head of a CEO - Sara Tate, former CEO of TBWA\London
Strategy is Everywhere, But Where Do I Go To Do It? - Lydia Taylor, Freelance Strategy Lead
How Running a Small Business Helps in Account Planning - Ben Kuria Mburu, Strategy Director
Strategy Questions You Have In Your Mind Lead To Answers From My Mouth - Over 10 Of Your Questions Answered
Brandsplaining–Why Most Marketing to Women Doesn't Understand Women - Jane Cunningham and Philippa Roberts, PLH Research
The Life-Affirming Nature Of Strategy Work - Direct From A WeWork Phone Booth On W25th St
Bullying in Agencies - Colleen Merwick, Strategy Director
How Would You Sell IKEA To Architects? - Live Strategy with Ana Škorić
The Shift From Agency To Tech Platform - Tatiana Peck, Facebook Creative Shop
The 4Cs, Get/To/By, And The Four Points (Plus 1 Million Listens!)
The Proust Questionnaire But For Brands - Parker Mason, Strategy Consultant
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth