HALO Talks: Elevating Wellness
Business
Felipe Azenha is a former Peace Corps volunteer who discovered the benefits of using cinder blocks as fitness equipment during the pandemic lockdown. He and his friend started doing these (very unique!) workouts around their area and, with more people joining, they formed a crew and called their workouts "CinderFit." Word quickly got around and news spread. Today, Felipe continues to lead the CinderFit movement, helping people stay fit using unconventional means.
What initially started as a hobby turned into an early stage business after engaging industrial designers to create a cinderblock design that looks like furniture. "The cinder block will be in every home gym in the United States within the next 10 years and beyond," states Azenha confidently.
He believes the tool can replace dumbbells and kettlebells. They've certainly gained some market validation by solving personal frustrations during the pandemic when fitness equipment was incredibly difficult to come by. They've been successful in driving sales through word-of-mouth and community-building efforts in Miami, where they're based.
Some key moments:
[00:00:57] Positive COVID story on CinderFit business.
[00:04:03] Cinderblocks turned into "furniture" for working out.
[00:07:07] Investing in fitness patents, minimal marketing spend.
[00:13:06] Grassroots campaign focused on South Florida gyms.
[00:15:07] Sent blocks to influencers and saw solid results.
A few key takeaways:
Click here to download transcript.
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Todd Wadler, CEO TITLE Boxing Club and Co-Founder BoxUnion
Robert Fioretti, Managing Director, Palladin Consumer Retail Partners
Celeste Headlee, Journalist, speaker, and author of We Need To Talk: How To Have Conversations That Matter
Erik & Rickard Blomberg, Eleiko
Praveen Kashyap and Mike Alpert, Smart Health Clubs
Dr. Dan Reardon, Co-Founder & CEO, FitnessGenes
Ryan Beck, Owner, bodyART Training Studios
Barry Herbst, Senior Vice President, The Elliott Group
Rick Rome, CEO Wash Club
Aaron DiGregorio, VP-Franchise Financing, Live Oak Bank
Jim Owen
Andrea Fornarola, CEO & Founder, Elements Fitness Studio
Eddie Tock, CEO, REX Roundtables
Frank Ancharski, Club Coach Services, Owner
Matthew Richter, Thiagi Group, President (2nd Interview)
Glenn Dickstein, Founder, Neighborhood Trainers
Adam Taplinger, Director-Private Equity Solutions, Tax Credit Co.
Charles Friedberg, Jijo, Founder & CEO
Rich Novelli, Highpoint Sport & Wellness, General Manager
Jon Canarick, Managing Partner, North Castle Partners
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money