HALO Talks: Elevating Wellness
Business
Felipe Azenha is a former Peace Corps volunteer who discovered the benefits of using cinder blocks as fitness equipment during the pandemic lockdown. He and his friend started doing these (very unique!) workouts around their area and, with more people joining, they formed a crew and called their workouts "CinderFit." Word quickly got around and news spread. Today, Felipe continues to lead the CinderFit movement, helping people stay fit using unconventional means.
What initially started as a hobby turned into an early stage business after engaging industrial designers to create a cinderblock design that looks like furniture. "The cinder block will be in every home gym in the United States within the next 10 years and beyond," states Azenha confidently.
He believes the tool can replace dumbbells and kettlebells. They've certainly gained some market validation by solving personal frustrations during the pandemic when fitness equipment was incredibly difficult to come by. They've been successful in driving sales through word-of-mouth and community-building efforts in Miami, where they're based.
Some key moments:
[00:00:57] Positive COVID story on CinderFit business.
[00:04:03] Cinderblocks turned into "furniture" for working out.
[00:07:07] Investing in fitness patents, minimal marketing spend.
[00:13:06] Grassroots campaign focused on South Florida gyms.
[00:15:07] Sent blocks to influencers and saw solid results.
A few key takeaways:
Click here to download transcript.
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Episode #338: Joel Goldberg, Speaker/Author/Broadcaster "Royals Live" Host & In-Game Reporter
Episode #337: Alison Rootberg & Steve Feinberg, Wellness 4 Every 1
Episode #336: Kory Angelin, COO, Volofit
Episode #335: Katie Webb, Founder & CEO, aila
Episode #334: Rachel Raymond, Founder & CEO, Purpose
Episode #333: Ross Lauder, Founder & Chief Energy Officer, Single Focus Talent
Episode #332: Michelle Segar, Ph.D, MS, MPH
Episode #331: Paul O'Reilly-Hyland, CEO / Founder ZEAMO
Episode #330: Vin McCaffrey & Max Wessell, Game Plan
Episode #329: Lee Hillman, CEO, Performance Health Systems
Episode #328: Dr. Layne Norton, CEO & Founder, Biolayne
Episode #327: Aaron Laurence & Mark Livingston, YBell Fitness
Episode #326: Julian Barnes, CEO & Co-Founder, Boutique Fitness Solutions
Episode #325: Jared Hanley, CEO, NatureQuant
Episode #324: Keith Trawick, CIO, StretchZone
Episode #323: Benj Ecker, General Manager, College Park Athletic Club
Episode #322: Francesca Schuler, CEO, In-Shape Health Clubs
Episode #321: Ntiedo Etuk, Founder/CEO, FitGrid, & Co-Founder, BFS
Episode #320: Austin Cohen, Founder, Flexit (Second interview!)
Episode #319: Connor O'Loughlin, Founder, Glofox
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money