HALO Talks: Elevating Wellness
Business
Felipe Azenha is a former Peace Corps volunteer who discovered the benefits of using cinder blocks as fitness equipment during the pandemic lockdown. He and his friend started doing these (very unique!) workouts around their area and, with more people joining, they formed a crew and called their workouts "CinderFit." Word quickly got around and news spread. Today, Felipe continues to lead the CinderFit movement, helping people stay fit using unconventional means.
What initially started as a hobby turned into an early stage business after engaging industrial designers to create a cinderblock design that looks like furniture. "The cinder block will be in every home gym in the United States within the next 10 years and beyond," states Azenha confidently.
He believes the tool can replace dumbbells and kettlebells. They've certainly gained some market validation by solving personal frustrations during the pandemic when fitness equipment was incredibly difficult to come by. They've been successful in driving sales through word-of-mouth and community-building efforts in Miami, where they're based.
Some key moments:
[00:00:57] Positive COVID story on CinderFit business.
[00:04:03] Cinderblocks turned into "furniture" for working out.
[00:07:07] Investing in fitness patents, minimal marketing spend.
[00:13:06] Grassroots campaign focused on South Florida gyms.
[00:15:07] Sent blocks to influencers and saw solid results.
A few key takeaways:
Click here to download transcript.
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Episode #417: Infrastructure Plays for Lasting Change | Insights from SageHouse with Jason Crowe
Episode #416: Aaron De Jong-Empowering Employees And Companies With Movr-The Future Of Movement Health
Episode #414: Revolutionizing Fitness Culture with CLMBR | Kenny Rosenzweig's Vision
Episode #413: Borislava Baeva on Transforming Fitness Studio Memberships With MyStrongCircle
Episode #412: Transforming HALO Sector Retail Landscapes with Francine Miley: Opportunities & Challenges
Episode #411: Revolutionizing Mental Wellness in the Fitness Industry: The ZAMA Health Approach
Episode #410: Disrupting Healthcare with Theodore Daiell: Navigating Policy Barriers
Episode #409: Huddle Up for Business Wins with Christian Ponder's New Venture-The Post
Episode #408: The Little Gym: Nancy Bigley on Empowering Kids through Movement
Episode #407: Unlock Your Highest Potential with Breathwork: Francesca Sipma's Journey
Episode #406: Unlocking the Power of Becoming Vulnerable with Rachel Begun
Episode #405: Unlocking Gut Health Secrets with Celina Semente: Winning Her Battle With Crohn's
Episode #404: Transforming Lives with Functional Nutrition | Michelle Zipper's Journey
Episode #403: Unlocking Athletes Potential in the Business World with Mark Moyer
Episode #403: Navigating Private Equity in Sports: Insights from Legal Expert Brian Socolow
Episode #402: Unlocking Value & Growth Opportunities with Mike Geenen: REIT's, Experiential, and Leisure Assets
Episode #401: Fit Nation: Natalia Petrzela and the Evolution of an Industry
Episode #400: Redefining Boutique Fitness with Matan Gavish: Confronting the Silent Pandemic of Self-Defense for Women
Episode #399: From Martial Arts to Entrepreneurship: Jarlo Ilano's Journey to Autonomy and Freedom
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money