Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.
This is great background for today's interview with Steven Mark Kahan, author of High Velocity Digital Marketing, who has successfully helped grow seven startup companies from early stage to going public or being sold, resulting in $5 billion in shareholder value. Based on his recent $1.4 billion dollar exit with cybersecurity firm, Thycotic, he will share the inside secrets of how to build a sales and marketing strategy that delivers breakthrough revenue growth –in brutally competitive markets, including:
•The modern digital marketing strategies he recommends to his clients - that any company can replicate
•Easy-to-implement strategies for getting found online, providing the most critical information, and getting buyers to purchase—fast.
While the interview is focused on B2B, the advice is equally applicable to B2C, so make sure you tune in!
Key Highlights
[02:02] Introduction of Podcast Guest, Steven Mark Kahan
[04:03] Steven's Journey to Digital Marketing
[05:11] Why Steven Wrote High-Velocity Digital Marketing
[07:08] The Importance of the Foundations of Digital Marketing
[10:01] Ask the Right Questions!
[14:06] Strengthening Your Digital Marketing Foundation
[18:03] 3 Ways Steven Convince Brands to Invest in Content that Fill In Gaps
[22:27] The Analogy of How People Buy Today
[24:43] High-Velocity Tips from Steven
[28:32] Think About Velocity!
[31:36] Final Thoughts
[32:42] Connect With Steven
Notable Quotes
Guest Links
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