In this episode, we hosted Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks to talk about setting up partner marketing for a B2B SaaS company.
Scindia started at Freshworks just a year ago in 2019, and their team was awarded as the best performing team in the org. Prior to Freshworks, She was the Head of Marketing at Redington India.
We talked about why this channel is a great channel to generate revenue and increase the retention of your customers.
Additionally, Scindia shares how to do GTM with your partners.
Lastly, she shares her tips which are useful for any business just starting up with a partner marketing channel.
Connect with Scindia on LinkedIn - https://www.linkedin.com/in/scindia-balasingh-084301144/
S8E6 - Landmines in the Launchpad ft. Anupam Rastogi, GP at Emergent Ventures
S8E5 - Setting up a sales enablement function ft. Krati Seth, Head of Global Sales Enablement at Whatfix
S8E4 - How to start an insights practise at your org? ft. Peter Walker, Head of Insights at Carta
S8E3 - Unscripted Sessions ft. Puneet Lamba, CEO and Cofounder of Aspiro
S8E2 - Integrations as a Growth Lever ft. Jugal Anchalia, Co-founder & CEO at Cobalt
S8E1 - Impact of Customer Success on Gross & Net Retention ft. Luke Diaz, Director of Customer Success at AppZen
S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified
S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse
S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain
S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari
S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai
S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo
S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)
S6E5 - Chief of Staff 101 ft. Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee
S6E4 - Security & Compliances 101 for SaaS Startups ft. Girish Redekar, Cofounder at Sprinto
S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks
S6E2 - Talking No-code ft. Kausambi Manjita, Founder & CEO at Mason
S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io
S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai
S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at Insent.ai
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