Tourpreneur Tour Business Podcast
Business:Entrepreneurship
In today's episode, we have a special guest joining us - Jen Fein, the CEO and head of product at YouLi (https://go.youli.io/). We'll be discussing the fascinating journey of YouLi, a platform that generates personalised travel itineraries, and how it has been transforming the travel industry.
Get ready for an insightful conversation as we explore the importance of email marketing, the rise of unique group travel experiences, and the challenges and rewards of being a female founder in the tech and travel space. So grab your headphones and get ready to be inspired by Jen's entrepreneurial journey on this episode of Tourpreneur.
Key Facts and Insights from the Episode
04:19 Exception in corporate world leads to Japan; friends don't read details, different information needs.
07:11 Technology allows for personalized and dynamic content.
10:01 Partnerships, retreat training, memberships, Transformational Travel Council.
17:30 4-day music festival tour in Colombia. Unique experiences.
19:27 Event planning skill merges with technology trends.
23:57 Conversions up 30% in last 90 days.
27:19 Paid search may not lead to bookings.
29:32 Intimacy and trust in travel experiences.
33:22 Not travel tech, focused on unique experiences.
36:40 Build company that cares, survives, and grows.
42:18 Let go of unnecessary technology, automate business.
44:59 Quick digital transformation for partnered clients. Gradual migration.
47:09 Original founder became tech guy, found co-founders.
51:36 Empathy, flexibility, and values guided our decisions.
53:29 Intentional, patient, sustainable business growth is success.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
Lessons learned re-opening our tour business after Lockdown
Tour Operator COVID Survival Stories - Plus working with Amazon Explore
The Big Pivot - How a Tour Operator turned a $3,000 investment in Facebook ads into over $138k in sales in 48-hours for her holiday boxes.
Self reflection tips for tour operators. Day 30 of the 30 Day Tour Operator Challenge
Level Up Your Skills That Will Grow Your Tour Business and Save You Money! Day 29
Pick a Worthy Cause to support - Day 28 of the 30 Day Tour Operator Challenge
Dig in to Tour Industry Insights with Arival - Day 27 of the 30 Day Tour Operator Challenge
Facebook Groups for Tour Operators - Day 26 of the 30 Day Tour Operator Challenge
Be an Undercover Guest/Secret Shopper- Day 25 of the 30 Day Tour Operator Challenge
Use Time Batching to create eye catching graphics and promo materials - Day 24 of the 30 Day Tour Operator Challenge
How to create evergreen blog content - Day 23 of the 30 Day Tour Operator Challenge
How to Boost your website SEO by adding local keywords. Day 22 of the 30 Day Tour Operator Challenge
Test Your Tour Operator Website Speed - Day 21 of the 30 Day Tour Operator Challenge
Review Your Tour Photos - Day 20 of the 30 Day Tour Operator Challenge
Podcasts for Tour Operators - Day 19 of the 30 Day Tour Operator Challenge
Ask for Google Reviews - Day 18 of the 30 Day Tour Operator Challenge
Update Your Local Listings - Day 17 of the 30 Day Tour Operator Challenge
Optimize Your Google My Business Listing - Day 16 of the 30 Day Tour Operator Challenge
Create your own local bucket list - Day 15 of the 30 day Tour Operator Challenge
How to Identify Booking Blockers and Boost Your Conversion Rate - Day 14 of the 30 Day Tour Operator Challenge
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