Tourpreneur Tour Business Podcast
Business:Entrepreneurship
In today's episode, we have a special guest joining us - Jen Fein, the CEO and head of product at YouLi (https://go.youli.io/). We'll be discussing the fascinating journey of YouLi, a platform that generates personalised travel itineraries, and how it has been transforming the travel industry.
Get ready for an insightful conversation as we explore the importance of email marketing, the rise of unique group travel experiences, and the challenges and rewards of being a female founder in the tech and travel space. So grab your headphones and get ready to be inspired by Jen's entrepreneurial journey on this episode of Tourpreneur.
Key Facts and Insights from the Episode
04:19 Exception in corporate world leads to Japan; friends don't read details, different information needs.
07:11 Technology allows for personalized and dynamic content.
10:01 Partnerships, retreat training, memberships, Transformational Travel Council.
17:30 4-day music festival tour in Colombia. Unique experiences.
19:27 Event planning skill merges with technology trends.
23:57 Conversions up 30% in last 90 days.
27:19 Paid search may not lead to bookings.
29:32 Intimacy and trust in travel experiences.
33:22 Not travel tech, focused on unique experiences.
36:40 Build company that cares, survives, and grows.
42:18 Let go of unnecessary technology, automate business.
44:59 Quick digital transformation for partnered clients. Gradual migration.
47:09 Original founder became tech guy, found co-founders.
51:36 Empathy, flexibility, and values guided our decisions.
53:29 Intentional, patient, sustainable business growth is success.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
Shane’s Big Hairy Audacious Instagram Reels Experiment
11 Tour Operators Reveal the One ‘Game Changer’ Skill They Want to Focus on in 2022 to grow their business.
How AI Chatbots Helped This Tour Operator Earn $60k in Tour Bookings.
Tour Operators as Conduits of History & Culture with Michael Idriss
Tour Operator Round Table – What We Learned at Tourism Innovation Summit – TIS Seville
Digital Marketing Tips for Tour Operators with TOMIS
TP Roundtable: Facebook Marketing and Social Media tips for tour operators with TMA
Expanding Your Tour Brand through Podcasting with Danielle Desir
Blogging Part 5: SEO Tips for Tour Operators with Dorene Wharton
First-hand tips for buying or selling a tour business with Trish Higgins
How to leverage social media as marketing tools to attract attention for your tours
What happened leading our first test tour - The Tour Operator Start Up
Bond, Churchill, and the Royals: Growing a Bespoke Private Tour Experience
Blogging Part 4: More Copywriting Tips for Tour Operators Who Blog!
Creating a booking platform and community for Bike Tour Operators with Fat Tire Bike Tours
Starting a Tour Business with She Shapes History: Embracing Diverse Histories with Local Tourism
Big Announcement! Two new series for tour operators
How John Coupland designed his most popular guided tour, The Crown Film Locations & Royal Secrets Tour.
Blogging Part 3: How Repurposing Content Can Help You Expand Your Audience and Reach
Why I decided to join Redeam and why it's good news for Tourpreneur
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show