FutureStrategies - The futures are sustainable 🌍
Business:Marketing
Florian Iro is the CEO of Erdal, a family-run manufacturer of cleaning and care agents with headquarters in Germany. Their highest-selling brand is Frosch, which has offered environmentally friendly detergents since 1986.
Before joining Erdal he was s Director of Marketing and Sales and led a traditional and artisan tableware manufacturer in Gmunden, Austria into a new area of digitalization, global expansion and unrivaled consumer experience.
He also expanded and developed a new disruptive business model with FRIYA - healthy snacking by bringing together a vibrant lifestyle brand with truly functional products.
Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:
First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.
I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.
And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.
About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.
With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.
🥛 "Die unerklärliche Marke" - Christian Stegemann von Oatly über die Mystik der Marke
🔮 "The future that excites us" - Cordula Pfluegl from The Next Web about the mega trends of AI and sustainability
🦋 "Marketing kann authentisch sein" - Barbara Bleier-Serentschy über das Marketing der Volksbank Wien AG
👣 "Die Welt in kleinen Schritten retten" - Strategin Hildegard Linsbauer über Nachhaltigkeit
🦸 Can Marketing be Sustainable (and achieve goals)? - On the superpower of marketing and how to use it for good.
💚 "Das Richtige Tun" - Georg Wenger-Rami über Nachhaltigkeit als gelebte Praxis bei der oekostrom AG
⚡️ "Nachhaltigkeit treibt das ganze Unternehmen" - Sandra Haiden über Krisenmanagement und Nachhaltigkeit bei der Wien Energie
💡 "Das Einzige, was mich fasziniert, sind Ideen." - Mariusz Jan Demner über die Kunst der Verdichtung in der Werbung
📜 "Meaningful Emotional Experiences" - Sabrina Oswald über Storytelling
📺 "Video Advertising muss Markenfit haben" - Fritz Strobl von ShowHeroes über erfolgreiches Videoadvertising
🥇"First Mover im Marketing": Lukas Kraetschmer über Innovationskampagnen von Ströck
👪 Marketing Zielgruppen wirklich verstehen und erreichen
🛍 Belohnungskonsum im Trend
🤓 Die 8 größten Fragen (und Antworten)
🌐 5 Tipps für erfolgreiche Landingpages
🤖 Ersetzt AI bald Marketing?
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