FutureStrategies - The futures are sustainable 🌍
Business:Marketing
Florian Iro is the CEO of Erdal, a family-run manufacturer of cleaning and care agents with headquarters in Germany. Their highest-selling brand is Frosch, which has offered environmentally friendly detergents since 1986.
Before joining Erdal he was s Director of Marketing and Sales and led a traditional and artisan tableware manufacturer in Gmunden, Austria into a new area of digitalization, global expansion and unrivaled consumer experience.
He also expanded and developed a new disruptive business model with FRIYA - healthy snacking by bringing together a vibrant lifestyle brand with truly functional products.
Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:
First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.
I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.
And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.
About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.
With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.
🐟 "Back to the Origins" - Julius Palm from followfood on transparency and the challenge to become mainstream
🔋 "Rethinking what new means" - Alexandra Kleemann from refurbed on the circular economy
🪄 "The Magic of Brands" - Matt Johnson on how marketing rewires our brain and what it means for sustainability
📱 "The courageous choice" - Verena Kitowski from Fairphone on sustainability as a choice in marketing
♻️ "Rethinking Marketing" - Alexis Eyre and Paul Randle about Sustainable Marketing
🎓 "Educating future change makers" - Christina Gaither from the Tomorrow University on big visions in education
🌳 "Using marketing to transform the economy" - Jillian McFarland from Forest Bridge about new ways of green advertising
🏔️ "Das Wirtschaftssystem verändern" - Manfred Meindl von VAUDE über die Rolle von Marketing
🏆 "Organisations are driven by success stories" - Maurizio Poletto from Erste Group about innovation and sustainability
✨ Trend Special 2024 - Which trends will affect and drive marketing? A conversation with Cordula Pfluegl
💧 "Wir müssen ganzheitlich handeln" - Yvonne Haider-Lenz von Vöslauer über Nachhaltigkeit als Kernstrategie
📬 "It's all about the benefits" - Sara Aust from Storebox about scale-up marketing
🧘♀️ "Sustainability as an integral part of business" - Anoushka Grover from Deliciously Ella on marketing for impact driven companies
🥤 "It is all about purpose" - Johanna Perret from RECUP on building a love brand
🎛️ "Sustainability is not a simple switch" - Clemens Mayer on greenwashing and the road to a sustainable future
💚 "Talk to the minds and the hearts" - Jasmin Duregger from Greenpeace about fighting for the future
🚙 "We need to be tough" - Michael Schmidt about sustainability strategies (and the automotive industry)
🍉 "Ideas have to be simple" - Carl-Emil Jensen from Too Good To Go about how to use creativity for good
🌐 "Groß denken und handeln" - Christina Volk von SAP über Impact auf globaler Ebene
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