Listen to Part 2 of The Daily Drive podcast with Jeff Bradford, the CEO of Bradford Group.
An excerpt from: bradfordgroup.com
In 2000, Jeff Bradford and Gina Gallup opened the Bradford Group,
a marketing agency designed to do two things: 1) combine traditional and digital marketing tactics, and 2) approach marketing through public relations instead of advertising.
Here’s how we put it in our original business plan: “Unlike typical web shops or Internet boutiques, which are primarily programming/design firms, the Bradford Group integrates these technical skills with marketing planning – so that new media are used effectively to meet client objectives. Unlike traditional advertising and PR agencies, we place equal emphasis on traditional and new media – and are equally proficient in both.”
This combination of traditional and digital marketing was one of two legs of our brand of marketing. The other was approaching marketing through the lens of public relations, instead of advertising.
Check out the book suggested by Jeff Bradford: Mastering the Rockefeller Habits by Verne Harnish
The Daily Drive is a podcast for entrepreneurs, marketers, sales people, leaders and any person seeking success.
126 Yoram Bernet - Scope5 - Part 1
125 Chris Lesner - Project World Impact - Part 2
124 Chris Lesner - Project World Impact - Part 1
122 Jamyn Edis - DASH - Part 1
121 Richard Averitt - Digital ReLab - Part 2
120 Richard Averitt - Digital ReLab - Part 1
119 Wayne Reuvers - LiveStuff - Part 2
118 Wayne Reuvers - LiveStuff - Part 1
117 Alfonso De La Nuez - USERZOOM - Part 2
116 Alfonso De La Nuez - USERZOOM - Part 1
Dion Cornett - ReachForce Part 2
Dion Cornett - ReachForce Part 1
113 Jordan Koene - Search Metrics
112 Jordan Koene - Search Metrics
111 James Thomas - ITEMIZE - Part 2
110 James Thomas - ITEMIZE - Part 1
109 Mark Sylvester - introNetworks
108 Mark Sylvester - introNetworks
107 Don Frieden - P97 Network Part 2
106 Don Frieden - P97 Network Part 1
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money