Listen to Part 2 of The Daily Drive podcast with Jeff Bradford, the CEO of Bradford Group.
An excerpt from: bradfordgroup.com
In 2000, Jeff Bradford and Gina Gallup opened the Bradford Group,
a marketing agency designed to do two things: 1) combine traditional and digital marketing tactics, and 2) approach marketing through public relations instead of advertising.
Here’s how we put it in our original business plan: “Unlike typical web shops or Internet boutiques, which are primarily programming/design firms, the Bradford Group integrates these technical skills with marketing planning – so that new media are used effectively to meet client objectives. Unlike traditional advertising and PR agencies, we place equal emphasis on traditional and new media – and are equally proficient in both.”
This combination of traditional and digital marketing was one of two legs of our brand of marketing. The other was approaching marketing through the lens of public relations, instead of advertising.
Check out the book suggested by Jeff Bradford: Mastering the Rockefeller Habits by Verne Harnish
The Daily Drive is a podcast for entrepreneurs, marketers, sales people, leaders and any person seeking success.
Procrastination - Put Off Listening to This Show Until Later
#44: With Great Power Comes Great Responsibility
#43 Momentum Monday - The Best Day of My Life
#42 The Daily Drive Weekend Edition
#41: Feedback Friday - What it Takes to Produce a Daily Show
#40: Myth, Timing is Everything - Truth, Timing is Now
CEO Series - Interview with Nathan Hirsch of FreeeUp
Criticism - How To Give it and How to Take it.
Momentum Mondays - Closing the Door on Retreat
The Weekend Edition of the Daily Drive 7-28-18
Feedback Friday - Giveback Everyday!
Brent Weaver - CEO Interview Series - Ugurus
Why You Need Passion - Because Plan B Sucks
5 Stupid Myths That Successful People know Are FAKE!
Momentum Monday - The benefits of a Positive Attitude
The Weekend Edition of the Daily Drive 7-21-18
Decision Making Mistakes - Part 3 of 3, Safeguards to Stop
Decision Making Mistakes - Part 2 of 3, Markers of Bad Ones
Decision Making Mistakes - Part 1 of 3, A Deep Look into How
Your Time is Valuable - Are You Sending Messages That It's Not?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money