Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.
They discuss things like
Timestamps
#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake
#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight
#86: Practical Use Cases for AI in Marketing Today - with VMWare, Jasper, Tomorrow.io
#85: A Message for B2B Marketers - Hang In There
#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)
#83: Behind Zapier's Content Marketing Machine (with Lane Scott Jones, Head of Content Marketing)
#82: What Does a Great CMO Do? with Jon Miller (CMO at Demandbase; Co-Founder of Marketo & Engagio)
#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)
#80: Inside Exit Five - Why We Moved Off Facebook & Lessons from Building an Online Community
#79: AI and Marketing (with Austin Distel, Head of Marketing Innovation at Jasper)
#78: The Role of Product Marketing (with Jeff Hardison, Head of Product Marketing at Calendly)
#77: Marketing In A Down Economy - What Can You Do To Drive Growth? (with Margaret Kelsey, Jason Widup, Shauntle Barley)
#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)
#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win
#74: Dave Kellogg - Traits of a High Performing CMO
#73: Recorded Future CMO Tom Wentworth - Growing Past $250M ARR in Cybersecurity, Hiring Journalists, No Agencies, & Why You Need Middle Management To Scale
#72: Mental Health & Finding Meaning at Work - with Kara Hardin (CEO, The Practice Lab)
#71: B2B Content Strategy (with Lashay Lewis)
#70: Allison Whalen - This CEO Crushes It On LinkedIn & Is Building Her Founder Brand To Grow Revenue
#69: Reporting To The CEO - 5 Things Marketers Should Know
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