Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.
They discuss things like
Timestamps
#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)
#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)
#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger)
#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of Planner Pal)
#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)
#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)
#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)
#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)
#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)
#118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at H
#117: Career | When to Make a Move, Negotiating Offers, and Working with Recruiters (with Kelly Gordon and Matthew Kanter from Creative People)
Exit Five Anthem feat. Ding Zheng, Jeff Porter
#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)
#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)
#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)
#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)
#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024
#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)
#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk
#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)
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