In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold.
We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.
We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.
In this episode, you’ll learn:
Links & Resources
Katelyn Bourgoin’s Links
038: Steph Smith - Turn Your Newsletter Into a Seven-Figure Business
037: Nat Eliason - Making Money From Your Course Before You Launch
036: Ann Handley - How Expert Marketers Get More Subscribers
035: Dickie Bush - How To Make $100,000 Writing on Twitter
034: Jason Feifer - How To Balance Creativity With Your Career
033: Veni Kunche - 3 Years of Growth: 29x Subscribers & 34x Revenue
032: Li Jin - Explode Your Reach and Make More Money
031: Mario Gabriele - From Lifelong Obsession to Thriving Business
030: Sam Parr - Growing to 2M Subscribers and Selling Your Newsletter
029: Codie Sanchez - The Key to Becoming a Future Billionaire
028: Packy McCormick - How Much Are 30,000 Subscribers Worth?
027: Nathan Baschez - Find Your Best Ideas With a Newsletter Mastermind
026: Khe Hy - How You Can Do $10,000/Hr Work
025: Louis Nicholls - Explode Your List Growth: Use a Referral Program
024: Dan Frommer - Be Interesting, Every Day, Forever - Secrets to Media Success
023: Tiago Forte - Building a Second Brain & Lessons From a $1M/yr Newsletter
022: Lenny Rachitsky - The Dark Side of Paid Newsletters Nobody Talks About
021: Byrne Hobart - Build Recurring Revenue With Your Newsletter
020: Dan Runcie - From Sending Newsletters to High-Paid Consulting
019: Dan Oshinsky – Turn Your Newsletter Into a Business (Lessons from Buzzfeed)
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