In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold.
We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.
We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.
In this episode, you’ll learn:
Links & Resources
Katelyn Bourgoin’s Links
018: Anne-Laure Le Cunff – Building a Loyal Audience & Growing Your Newsletter
017: David Perell - Mastering Twitter to Grow Your Newsletter and Make Money
016: Inside Ahrefs: one of the most efficient SaaS companies in the world
015: Let Your Brand Take Center Stage with Ruben Gamez
014: Consistently Deliver Value to your Audience with Brennan Dunn
013: Why You Should Build a Personal Brand with Paul Jarvis
012: Building a Loyal Audience with Jason Zook
011: Eleven insights that changed my life
010: Authority success stories (part 2)
009: Authority success stories (part 1)
008: Financial transparency
007: DIY video with Caleb Wojcik
006: Three habits for building a profitable audience
005: Self-publishing with Justin Jackson, Sacha Greif, and Paul Jarvis (Part 2)
004: Self-publishing with Justin Jackson, Sacha Greif, and Paul Jarvis
003: Profiting from teaching with Sean McCabe
002: Email Marketing With Guests James Clear, Brennan Dunn, And Corbett Barr
001: On Productivity
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