MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
Today we're rebroadcasting our conversation with Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In part 1 of our conversation, Stu is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business. Show Notes
Connect With:
Stu Fisher: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterOptimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight
How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight
Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt
Why Programmatic Is Growing? -- Vitaly Pecherskiy // StackAdapt
Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost
Optimizing In A Changing Economy -- Ross Andrew Paquette // Maropost
How Generative AI Solves Branding Problems -- Jennifer Jones-Mitchell // Human Driven AI
AI Transformation Strategies -- Jennifer Jones-Mitchell // Human Driven AI
How To Ethically Collect Targeted Data -- Brian Mandelbaum // Attain
Why Permissioned Consumer Data > Retail Media -- Brian Mandelbaum // Attain
Usage-Based Pricing & Product-Led Growth -- Brian Kotlyar // Hightouch
Why You Can Buy Every Marketing Tool Imaginable -- Brian Kotlyar // Hightouch
Evaluating MarTech Solutions for Your Needs -- Sean Simon // Cogent
Discovering MarTech Solutions That Solve Your Problems -- Sean Simon // Cogent
The Evolution Of Market Intelligence Platforms -- Melissa Sargeant // AlphaSense
Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense
Impacts Of Gated Email -- Andy Mowat // Gated
How Reaching Your Audience Is Evolving -- Andy Mowat // Gated
Can MarTech Avoid Commoditization? -- Joe Zappa // Sharp Pen Media
Problems With B2B Tech's Content Marketing Approach -- Joe Zappa // Sharp Pen Media
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