Sharmadean Reid founded WAH Nails as a side project in 2009 – now it is a huge global well-known business.
In this episode I chat to Sharmadean about productivity and distraction. She has a brilliant Guardian column called Bossing It where she answers modern work questions.
She wrote two WAH nails books, delivered global pop up nail salons for 100s of brands, created a product line with Walgreen Boots Alliance and was awarded an MBE for services to Beauty.
So now she is building a new way to book beauty online with her new company Beauty Stack.
We talk about what she’d learned from starting businesses. Sharmadean’s also working on a new campaign with NatWest which is all about helping small businesses be the best they can be. A big focus is on helping small businesses do more with less and improve their productivity through the NatWest Productivity Blueprint.
The medium article I reference in the opening section of the interview is called “Growing Up Too Fast — Or Why I Closed WAH Nails Topshop”.
Soundbites I love from this episode:
“Why not write a completely new rule for how we determine success?”
“Create your own pic ‘n’ mix from other people’s successful bios”
“You can’t copy someone else’s path”
“Being productive doesn’t mean being chained your desk the whole time.”
#288 Dr Pragya Agarwal: How Do You Judge Other People?
#287 Martha Beck: How To Reconnect With Yourself
#286 Dr Soph: Self-Sabotage & Seeking Safety
#285 Quieten Your Inner Critic: A Sneak Peek of SABOTAGE (Audiobook)
#284 Seyi Akiwowo: The Rise Of Online Abuse & What We Can Do
#283 Zoe Sugg: Life Online, Offline & in Lockdown
Seth Godin (REPLAY): When Reassurance Doesn't Work
June Sarpong (REPLAY): Diversify Your Life
Greta Gerwig (REPLAY): On Choosing Not To Be On Social Media
Jameela Jamil (REPLAY): 'I Weigh' & Cancel Culture
#278 Jodi Kantor & Megan Twohey: Breaking The Harvey Weinstein Story
#277 OLIVE series: Natalie Lee on Motherhood & Me Time (#4)
#276 OLIVE series: Clover Stroud's Wild & Sleepless Nights (#3)
#275 OLIVE series: Jessica Hepburn on Life After IVF (#2)
#274 OLIVE series: Emma Sexton on Being Child Free By Choice (#1)
#273 Sophie Heawood: The Book Single Mothers Have Been Waiting For
#272 (BONUS EPISODE) Sophie Butler: Self-Love In Lockdown
#271 Ann Friedman: What Is 'Big Friendship'?
#270 Julia Cameron: Creativity, Criticism & The Artist's Way
#269 Glennon Doyle: Envy & Jealousy Are Useful Emotions
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