In this episode, host Rachel Moore dives into the vital role of networking within the event industry with Brad Jackson, the visionary behind Live Out of Office. Brad shares his journey from working with giants like Live Nation to founding an experiential marketing hub, emphasizing the transformative shift toward collaborative platforms that support freelancers, agencies, and brands. Through discussions on career transitions, the value of a robust network, and leveraging technology for efficiency, Jackson provides insights into the evolving landscape of event production and marketing.
Listeners are treated to Jackson’s personal story, reflecting on his roots in the concert industry and his adventurous leap into freelancing in LA, leading to the inception of Live Out of Office. This platform aims to streamline the event production process, making it more accessible and efficient for industry professionals.
Here’s more of what you’ll hear about in this conversation:
1. Why building a solid network is crucial for success in the event industry and how relationships shape careers
2. The challenges and rewards of moving from full-time employment to freelance event production
3. The role of AI and technological platforms in revolutionizing event planning and production, making processes more efficient and creative
For show notes, mentions, and the full transcript, visit https://www.bizzabo.com/podcast/brad-jackson-networking-event-production
Stacey Gromlich, Siemens: Highlighting the Value in Virtual and Hybrid Events
Adele Durham, Haymarket Media: Michael Phelps and Driving Value for Virtual Sponsors
Donna Stewart, National Urban League: Voting, Influencers, and Driving User Experience with Virtual Events
Kyle Suzuki, Qualtrics: From the Gaming Industry to B2B Marketing
Lauren Lawson, The National Audubon Society: What Corporate Event Organizers Can Learn from Nonprofits, and Birds
Jennifer Hoffmann Roach, Bloomberg Live: Empathy, Grits, and, the Business of Virtual Events
Marco Giberti: Black Swans, Virtual Events, and The Future of the Industry
Sara Gorlick, Rakuten: ROI and Leading with Resiliency
Nani Shaffer, Demandbase: The Power of Events in ABM
Heather Odendaal, WNORTH: From Grassroots to a Global Brand
Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning
Erin Flannery, Lattice: Kickstarting an Event Program
Chris Duke, Rubrik: Empathy in Events
Trista Myers, Salesforce Ventures: Dreamforce, Venture Capital, and Bread
Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership
Andréa Long, Twilio: Driving Diversity and Inclusion Through Events
Helen Stoddard, Twitter: Driving Revenue with Events (#PinkSweats)
Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain
David Adler, BizBash Live: Caviar, Gummy Bears, and the Future of Events
Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW
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