In this episode, host Rachel Moore dives into the vital role of networking within the event industry with Brad Jackson, the visionary behind Live Out of Office. Brad shares his journey from working with giants like Live Nation to founding an experiential marketing hub, emphasizing the transformative shift toward collaborative platforms that support freelancers, agencies, and brands. Through discussions on career transitions, the value of a robust network, and leveraging technology for efficiency, Jackson provides insights into the evolving landscape of event production and marketing.
Listeners are treated to Jackson’s personal story, reflecting on his roots in the concert industry and his adventurous leap into freelancing in LA, leading to the inception of Live Out of Office. This platform aims to streamline the event production process, making it more accessible and efficient for industry professionals.
Here’s more of what you’ll hear about in this conversation:
1. Why building a solid network is crucial for success in the event industry and how relationships shape careers
2. The challenges and rewards of moving from full-time employment to freelance event production
3. The role of AI and technological platforms in revolutionizing event planning and production, making processes more efficient and creative
For show notes, mentions, and the full transcript, visit https://www.bizzabo.com/podcast/brad-jackson-networking-event-production
Devin Cleary, PTC: Growing Events, Retaining Top Talent, and Making a Positive Impact
Janna Erickson, Drift: Hijacking Events and Hand-to-hand Combat
Vasil Azarov, Growth Marketing Conference: How to Growth Hack Your Event
Alyson Griffin, Intel: Augmented Reality Butterflies and The Power of Storytelling
Eleni Thomas, KPMG: Mitigating Risk and Dirty Glassware
Joey Hinson, TechCrunch: Scaling Disrupt and Democratizing Tech
Andrea Rosen, 99U: The Art of Curating Creativity
Steve Randazzo: Authenticity and the Power of Brand Experiences
Karl Vontz, Rubicon Project: Dog Parks, Vikings, Award Shows, and Representation
Chardia Christophe-Garcia: Curating an Audience and the Art of Taking It Slow
Heather Henderson Thomas, Cisco: The Solutions-finding attitude, Collaboration, and Shining on
Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish
Kendyl Wright, LOUDER Experiences: “Doing cool sh** with cool people”
John Heiman, Sprint: Empathy, Event ROI, and Fortnite
Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam
Dana Pake, InVision: Hiring for Rapid Growth, Leading with Resilience, and UX-Focused Events
Carina Bauer, IMEX: Sustainability, Mental Health and Coffee
Hugh Forrest, SXSW: Crowd-sourced Content, Community, and Why Growth is Overrated
Kira Willner, Dow Jones: Breathing New Life into Media Brands with Events
Lindsay McKenna, Yext: Sales/Marketing Alignment and Branded Fruit
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