Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I draw parallels to today's digital marketing landscape and underscore the importance of relentless testing and measurement in your marketing strategies.
Next, I dive into the realm of psychology and its connection to marketing - a concept as old as advertising itself. In a world increasingly centered around personal connection, I explore the power of curiosity, the perception of price, and the role of personal branding. I also examine the importance of user-generated content, decoding the age-old understanding of human nature and its efficacy in designing marketing strategies. I'll share insights on using lead magnets effectively and the potency of giving samples to lure prospects.
Finally, I delve into the significance of data and visuals in advertising. I unravel the strategic use of data, reminding you that specific facts and numbers are more persuasive than vague promises. I also stress the visual aspects of your ads, guiding you on selecting the right images to resonate with your audience. As I navigate through these timeless principles, I emphasize a culture of continuous testing and experimentation in marketing. So, tune in, learn from history, and let's elevate your digital marketing strategies together.
Scientific Advertising on Amazon
Download Dash Hudson's Guide to 2024 Social Media Trends and get a free 15-day trial of Dash Hudson here: https://dashhudson.com/podcast
Learn More:
LinkedIn Creator Mode: Your Killer Secret Weapon for LinkedIn Growth
Using Behavioral Science in Marketing [Nancy Harhut Interview]
AI is Transforming Digital Marketing - Here's What You Should Know NOW!
How to Build an Army of Irrationally Loyal Fans to Your Brand [Deb Gabor Interview]
The 10 AI Tools for Marketing That I Am Using Today
How to Analyze Marketing Data To Improve Your ROI [Emma Lo Russo Interview]
The ROI of Podcasting is Not What You Think
Building a Sustainable Marketing Machine for Small Businesses: Expert Advice [Andrew Schulkind Interview]
Stop Being a Cheapskate: The Importance of Investing in Marketing
The Conversion Code: Real Step-by-Step Advice for Sales-Focused Marketing [Chris Smith Interview]
What the Heck is Holistic Marketing?
How to Develop a B2B Influencer Marketing Program [Tim Williams Interview]
Livestreaming Changes Everything
5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
R.I.P. Marketing Campaigns. Do THIS Instead.
How to Grow Your Business with High Velocity Digital Marketing [Steven Mark Kahan Interview]
Human x A.I. : Unleashing the Power of A.I. in Marketing [Greg Starling Interview]
The Future of A.I. is NOW: 15 Takeaways from Jasper's Generative AI Conference
Exponentially Improve Your Social Media through Authentically Social Content
How to Leverage TikTok for Brand Growth and Influencer Collaborations [Cassie Petrey Interview]
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential