Pricing plays a fundamental role in the success of all learning businesses. But determining appropriate prices can be complex.
Dr. Michael Tatonetti is founder and CEO of Pricing for Associations, where he helps associations navigate these pricing complexities. As a certified association executive (CAE) and certified pricing professional (CPP), he speaks, trains, and consults on value-based pricing.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb and Michael talk about value-based pricing, including approaches and tools to use; sponsorship; value propositions; pricing online offerings; addressing cannibalization concerns; and much more.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode317.
313: Talent Pipeline Management with Jaimie Francis
312: Tool Talk: The Market Insight Matrix
311: Making a Difference with Learning with Debra Zabloudil
310: Talking Quality and Learning with Stephanie Mercado
309: 15 Changes in 15 Years
308: Curate, Create, Commission with Veronica Diaz
307: Global, Mobile, Digital, and Agile: Learning According to Peter O'Neil
306: Learning (or Not) at Conferences
305: Focusing on Credentialing Outcomes with J. David M. Rozsa
304: Access and Ability in Learning with Diane Elkins
303: Smart Growth with Whitney Johnson
302: Peanut Butter and Chocolate: Workforce Development and Credentials
301: Listening to the Workforce Market with ACT’s Jenna Cohen
300: Leading Learning at 300
299: Scale, Equity, and Agility in Workforce Development with Van Ton-Quinlivan
298: Unbundling the Future of Learning with UPCEA’s Jim Fong
297: The Value of Workforce Development Now
296: Measured Risk-Taking with Clare Marsch of ABA
295: The Value of Credentials Now
294: Elevating the Learntech Discussion with Tamer Ali
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money