Pricing plays a fundamental role in the success of all learning businesses. But determining appropriate prices can be complex.
Dr. Michael Tatonetti is founder and CEO of Pricing for Associations, where he helps associations navigate these pricing complexities. As a certified association executive (CAE) and certified pricing professional (CPP), he speaks, trains, and consults on value-based pricing.
In this episode of the Leading Learning Podcast, co-host Jeff Cobb and Michael talk about value-based pricing, including approaches and tools to use; sponsorship; value propositions; pricing online offerings; addressing cannibalization concerns; and much more.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode317.
251: Times of Disruption
250: Turning the Lens on Leading Learning Listeners
249: The Upskilling Imperative with Shelley Osborne of Udemy
248: Off-Trail and Self-Directed Learning with Blake Boles
247: Transactional to Transformational with Micène Fontaine
246: 3 Conditions of Learner Engagement
245: The Indispensable Community with Richard Millington
244: E-Learning Uncovered with Diane Elkins
243: Revisiting the Learning Business Maturity Model
242: The Adaptation Advantage with Heather McGowan
241:The Truth in Learning, Leadership, and Motivation with Matthew Richter
240: Is E-learning Effective?
239: Creating Engaging Virtual Events with Arianna Rehak
238: Pioneering the Path to Connectivism, MOOCs, and Learning Analytics with George Siemens
237: Right Price, Right Now
236: Focusing on the Future of Learning with Arlene Pietranton of ASHA
235: Good Conflict, Selling in a Crisis, and Self-Care with Liz Kislik
234: Implications of the Current Moment for the Future of Online Learning
233: Building the Forever Transaction with Robbie Kellman Baxter
232: Generational Shifts and Alternative Credentials with Jim Fong of UPCEA
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