We've reached our next-to-last installment in our learning business MBA series, where we're continuing to explore the question "What kinds of skills, knowledge, and behaviors do learning businesses need to be successful?"
A common theme has emerged as an answer. (1) You have to know your market and audience, and (2) you have to get product development right. But there's another component that too often does not get added—or doesn't get added with enough discipline and consistency—and that's financial modeling. But it's critical that learning businesses do the financial projections to establish that their right audience and right product add up to a financially viable offering.
That's why in this sixth episode in our learning business MBA series we're offering a crash course on the basics of financial modeling for learning products. We discuss why you need to start with an irresistible offer and what to consider in terms of time horizon, projected revenue, cost of sales, and expenses. We also share the many ways financial modeling can be used to help grow and improve your learning business.
Full show notes and a transcript are available at leadinglearning.com/episode284.
We are grateful to our sponsor for this series, Cadmium.
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The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge.
Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement.
Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.
313: Talent Pipeline Management with Jaimie Francis
312: Tool Talk: The Market Insight Matrix
311: Making a Difference with Learning with Debra Zabloudil
310: Talking Quality and Learning with Stephanie Mercado
309: 15 Changes in 15 Years
308: Curate, Create, Commission with Veronica Diaz
307: Global, Mobile, Digital, and Agile: Learning According to Peter O'Neil
306: Learning (or Not) at Conferences
305: Focusing on Credentialing Outcomes with J. David M. Rozsa
304: Access and Ability in Learning with Diane Elkins
303: Smart Growth with Whitney Johnson
302: Peanut Butter and Chocolate: Workforce Development and Credentials
301: Listening to the Workforce Market with ACT’s Jenna Cohen
300: Leading Learning at 300
299: Scale, Equity, and Agility in Workforce Development with Van Ton-Quinlivan
298: Unbundling the Future of Learning with UPCEA’s Jim Fong
297: The Value of Workforce Development Now
296: Measured Risk-Taking with Clare Marsch of ABA
295: The Value of Credentials Now
294: Elevating the Learntech Discussion with Tamer Ali
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