We've reached our next-to-last installment in our learning business MBA series, where we're continuing to explore the question "What kinds of skills, knowledge, and behaviors do learning businesses need to be successful?"
A common theme has emerged as an answer. (1) You have to know your market and audience, and (2) you have to get product development right. But there's another component that too often does not get added—or doesn't get added with enough discipline and consistency—and that's financial modeling. But it's critical that learning businesses do the financial projections to establish that their right audience and right product add up to a financially viable offering.
That's why in this sixth episode in our learning business MBA series we're offering a crash course on the basics of financial modeling for learning products. We discuss why you need to start with an irresistible offer and what to consider in terms of time horizon, projected revenue, cost of sales, and expenses. We also share the many ways financial modeling can be used to help grow and improve your learning business.
Full show notes and a transcript are available at leadinglearning.com/episode284.
We are grateful to our sponsor for this series, Cadmium.
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The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge.
Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement.
Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.
293: Intentionality in Learning with Courtney Vital
292: Focus and Value-Building with Amber Winter
291: Beyond Content: Improving Your Presenters
290: Maturity, Learning, and Desired States
289: “With” Strategy Not “For” Strategy with Lowell Aplebaum
288: Relevant, Efficient, and Economical: Learning Touchstones with Ray Schroeder
287: Now's the Time: The Year That Is
286: Now's the Time: The Year That Was
285: Who and What: The Capacity Challenge
283: MBA Student for a Day with Steven Schragis of One Day U
282: Learning Diversification with Jim Obsitnik
281: Studying Innovation with Mary Byers
280: The Strategy and Marketing Episode
279: Learning to Get Down to Business
278: Taking Action with Learning Science
277: Evidence-Based Evaluation with Rob Brinkerhoff and Daniela Schroeter
276. Practice and Feedback: Evidence-Based Tools for Learning
275: Designing Content Scientifically with Ruth Colvin Clark and Myra Roldan
274: Needs, Wants, and Learning Science
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