Joining me today is Robert Kiyosaki and is the author of over 18 books, including the best selling finance book Rich Dad Poor Dad, that has sold over 40 million copies.
Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator, and investor who believes that each of us has the power to make changes in our lives, take control of our financial future, and live the abundant life we deserve.
Robert and his wife Kim created the CashFlow board game, and tried to market to a major game company who turned it down because they felt the game was “too hard.” Robert decided to write a catalog for his game and named it Rich Dad, Poor Dad. He brought his book to publishers in New York who didn’t like any of the concepts in his book and turned him down for publishing.
The husband and wife team decided to print 1000 copies of the book. At the time, no one wanted to sell self-published authors, so he called a friend who owned a car wash and asked him to put his books at his business. In two weeks, all two dozen sold. One buyer introduced the book to Bill Galvin, who purchased the remaining 976 books Robert had in stock.
Flunking out of high school because he couldn’t write, Robert has moved on to become one of the world’s most renowned authors. To make the grade, he had to follow his strategy “in high school, I sat next to the smartest girl. Today, that’s called cheating.” He returned from Vietnam and pursued his dream of being an entrepreneur despite his poor dad wanting him to become a pilot for a commercial airline. His philosophy is to have a best-selling book, not a best-written book. Robert also emphasizes that in order to become a best-selling author, you need to learn how to sell.
Listen in to find out how Robert Kiyosaki landed a spot on Oprah, how he became an international bestseller in a few months, and why the most critical choice in your life is to choose a good teacher. Learn why he wrote Rich Dad Poor Dad, why he didn’t like school, and why your greatest asset is your brain.
Show Notes
[01:52] Why Kiyosaki self-published instead of going the traditional publisher route. [03:33] The story of how Robert brought his book to New York publishers and was turned down. [05:40] How his book landed in the hands of Bill Galvin from Dallas, Texas. [07:01] Oprah calls Robert while he was vacationing in Australia to ask him to be a guest on her show. [09:27] Find out his story about coming home from Vietnam and his relationship with his dad. [10:52] Why your greatest asset is your brain. [12:40] Robert’s advice to those who want to write a book but feel they don’t write well-enough. [16:09] Why he wasn’t failing enough and how he achieved failing 30 times a day. [21:56] Robert chats about how learning golf is a part of rewiring his brain. [23:46] Money cycles, crashes and predictions that are happening now with COVID. [27:09] How he turned a successful book into a book series and a brand. [29:40] When you’re writing your book, ask yourself, does this have the potential to be a brand? [31:04] Public relations is cheaper than advertising. [34:25] Robert’s biggest thrill is hearing that a parent gave their child his book.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Rich Dad Rich Dad Radio Show Classflow Classic Online Game Follow Robert on Twitter Robert Kiyosaki on Instagram Follow Robert on YouTubeSPS 204: High Performance Author: Lessons Learned From Kobe, Durant & Steph with Alan Stein Jr.
SPS 203: Using Your Military Experience To Write A Great Book with General Mari K Eder
SPS 202: From Book To Entrepreneur & 8M+ TEDx Talk Views with Carrie Green (Female Author Association)
SPS 201: What I Learned Publishing 50 Fiction Novels In 22 Years with Tim Waggoner
SPS 200: To The Girl Who Wants To Write Books About Her Faith with Grace Valentine
SPS 199: Ten Ways to Sell Books Through Media Appearances with Steve Harrison
SPS 198: Successfully Self Publishing and Selling Books Through TikTok with Gabrielle Stone (Eat, Pray, #FML)
SPS 197: Worth It: Writing The Book You Want To Write (Not The One People Tell You To) with Brit Barron
SPS 196: Nice Girls Don’t Publish Books? - Empowering Female Authors & Executives with Dr. Lois Frankel
SPS 195: Lessons Learned Publishing 100+ Children & Young Adult Books with Kathryn Lasky (& Turning Your Book Into A Movie)
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SPS 193: Buy Back Your Time Writing And Launching A Book (A Behind The Scenes Look) with Dan Martell
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SPS 192: Lessons Learned From 8 Years, 7,000+ Books Published, And $43M+ …And The Future Of Publishing with Chandler Bolt
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SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger
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